Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. RecentChangesCamp. recognition.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Because in my view, expanding my network means that you will find the person you need by searching through my network, and that I, at least in theory, can help you get to the person you need for your business efforts. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Penn on May 19, 2008 @ 7:23 am.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. I don’t deny that effective SEO does take experience, expertise and time to produce results. Did you find this “how to” article helpful? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Please leave your comments below.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JULY 7, 2008

They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!).

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

NOVEMBER 4, 2010

The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. Prompt, efficient, and effective follow-up to these leads is therefore paramount. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? A high number of RSS subscribers is going to be your best Google indicator." A high number of RSS subscribers is going to be your best Google indicator." How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JUNE 27, 2008

How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Read More].

Paid Content 100

Paid Content Personalization RSS Work Management 100

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. According to SirrusDecisions research, the B2B buyer receives 20.3 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

JANUARY 10, 2010

Dean Rieck details several methods for utilizing email to promote your blog posts, as well as helpful techniques for encouraging email subscriptions and properly managing your blog email list. operations for Econsultancy, about SEO, link building and RSS tactics for business websites and blogs. by Social Media Today.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. I knew blogging helped, but those numbers are pretty stunning. And the tug-of-war between sales and marketing continues. of Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

People help, support, and reach out. Be the first to offer help. Every generous act is an opportunity to share your expertise with those who might help you. Let them help you discover what that is and what it could be if you let it grow. If you think Liz can help you find focus or direction, check out the Work with Liz!!

Personalization 100

Personalization Blogspot Network Marketing Business 100

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. Costolo is best known to date for his work at Feedburner, the RSS publishing and analytics service bought and squandered by Google.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Buzz Marketing for Technology

JUNE 27, 2008

Burst : Use better ways to communicate when available including blogs, wikis, IM, chat rooms, SMS, and RSS. The busy wouldn’t dream of announcing on Twitter that they were headed to the mall to stock up on underwear — because that would ruin the carefully constructed illusion that they’re always working from 8 am to 6 pm.

Wiki 100

Wiki Enterprise Management Work Management Web 2.0 100

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. ® As knowledge workers we need practical skills, methods and tools that will improve our effectiveness and help us stay on top of our game. © 2008 SlideShare Inc. My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Using Slideshare.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

SEPTEMBER 27, 2010

That starts with helping the customer ask the right questions Great sales people help their customers consider new opportunities to grow their businesses; they help them understand new opportunities to improve performance. I agree with you that sales must adopt social media in order to be more effective these days.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay. What do you think?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

DECEMBER 13, 2010

With the rise of Twitter, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter. Their longevity far outlasts the short-term memory of Twitter or any other micro network. In fact, with Twitter, we are simply competing for the moment.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Hubspot

AUGUST 4, 2011

They have been studying US colleges and universities and their use of social media since the 2007-2008 academic school year. 84% are using Twitter. Are You Using Social Media Effectively? Are you using it effectively to garner interest in your institution from prospective students and donors alike? 86% are using YouTube.

Social Media 28

Social Media Media Leads Lead 28

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm. Comment away!

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JANUARY 4, 2011

com : I have been struggling with getting the other managers here to help me update our corporate blogs. I’m already brainstorming some ideas to help inspire (and reward) my company’s. Recruit multiple bloggers Effective blogs are updated frequently. You should even reward yourself when you do your.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 23, 2010

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JANUARY 4, 2011

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. This can be effected by the strength of your marketing call to action or offer, the strength of your messaging and the quality of your marketing content for your target market.

Startups 40

Startups B2B Marketing B2B Planning 40