The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. Make sure you take those into consideration, especially on tie breakers.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! It has some excellent features and helps you to easily deal with a large number of RSS feeds. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. Share this post!

Google 100

Google RSS Tips Product 100

Digital B2B Marketing

JULY 28, 2011

Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO. This is a gap social media measurement companies need to help close. Would a 2008 social media impression be comparable to a 2011 impression? Share your thoughts in the comments below or with me on Twitter.

Social Media 100

Social Media Media CMO Marketing Mix 100

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. RecentChangesCamp. recognition.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Moz

APRIL 2, 2020

Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. Know that here at Moz, right, they're trying to help. They want to help people through this crisis.

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

Buzz Marketing for Technology

JUNE 27, 2008

We discuss issues and trends in modern web technologies that help your organization achieve more with less. 5 Keys to Effective Knowledge Transfer for Nonprofits. Effective communication â?? and more precisely, the effective transfer or exchange of knowledge â?? is vital to any nonprofit organization.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!).

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

AUGUST 26, 2010

Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. How did Twitter get those vital initial users? How did Twitter grow in the early days? Back in the dark days of 2006, Twitter was just another tech startup competing for attention, so how did it pick up those vital first users?

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

DECEMBER 17, 2009

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. "Don’t let prospect assumptions limit marketing effectiveness." Twitter Search can reveal top-of-mind concerns and perspectives for specific topics.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. In short, this is good, practical and actionable stuff and not some marketing theory.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog B2BContentMarketing Twitter SeamusWalsh. in January 2008. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Content Standard

MARCH 23, 2015

.” Content marketing doesn’t just impact how traditional B2B and B2C brands connect with people—it’s having a profound effect on all areas of communication. This got me wondering, how will online content help candidates connect to voters during the next election? Help them in their daily lives. Motivate them.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Online Marketing Institute

NOVEMBER 4, 2010

The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. Prompt, efficient, and effective follow-up to these leads is therefore paramount. It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Help Buyers Become Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 The old email marketing strategy of batch and blast or spray and pray is no longer effective. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

SnapApp

AUGUST 24, 2017

I did some research and reached out to marketers to find out what digital marketing was like in the 2000s. Before the internet became what it is today, for marketers, it was new – and there were a lot of unanswered questions about how effective it was as a marketing tool. . But what did that look like? .

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Hinge Marketing

MARCH 10, 2014

Rick Telberg, President and CEO of CPA Trendlines , was introduced to the accounting industry more than 20 years ago when he helped launch Accounting Today magazine as Editor. Who is using it best, first, and most effectively? This profile focuses on Rick Telberg, a Visible Expert for the accounting and finance industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling CPA Cost per Acquisition 48

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. This was a presentation to instructional design researchers advoca more. © 2008 SlideShare Inc. Favorites & Groups.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics. All Rights Reserved. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Adobe Experience Cloud Blog

APRIL 25, 2017

Technology has helped advance the expectations and knowledge of our buyers. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. So how can you effectively engage your buyer? To be effective means understanding our customers like never before. Jeff Wright.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Standard

OCTOBER 26, 2015

It was this local café a block from my apartment, and the staff was friendly and helpful. And more and more research shows that consumers gravitate toward social posts and editorial penned by people just like them, not a brand’s CEO, nor its awesome new advertising campaign that features Derek Jeter. of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Suggest one ROI metric that you have found to be very effective" Read on to get their insights. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. • Plan triggers that help nudge your prospects to take next steps.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Content Standard

OCTOBER 26, 2015

It was this local café a block from my apartment, and the staff was friendly and helpful. And more and more research shows that consumers gravitate toward social posts and editorial penned by people just like them, not a brand’s CEO, nor its awesome new advertising campaign that features Derek Jeter. of revenue per $1 spent.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Industrial Marketing Today

JUNE 3, 2010

Develop content templates – sometimes it helps to develop a template for creating new content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Just knowing that someone from IBM visited a website won’t help much, since Big Blue has offices all over the world. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Private brand communities vs. Facebook. Podcasts vs. YouTube. The statistical similarity shocks me.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so. B2B blog content can be repurposed in other channels.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147