Ambal's Amusings

DECEMBER 17, 2009

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. "Don’t let prospect assumptions limit marketing effectiveness." Twitter Search can reveal top-of-mind concerns and perspectives for specific topics.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Because in my view, expanding my network means that you will find the person you need by searching through my network, and that I, at least in theory, can help you get to the person you need for your business efforts. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Penn on May 19, 2008 @ 7:23 am.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. They are mechanisms that allow us to be far more effective at creating value from information flows than the tools we had at the dawn of this decade. Bests, April 8, 2008 1:30 PM.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. So you got to have some national PR. Lessons learned from 24 years as CEO.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!)

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. Very helpful. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Can Twitters growth continue? May 28, 2009. Social Media.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Convince & Convert

MAY 25, 2010

I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link]. This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. 17 Services. Interesting article about online marketing. Thank you!

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 6, 2010

Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

MARCH 4, 2010

Very helpful post, Jay. Very helpful post, Jay. We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Please help me think about it more. So in my opinion it is more the live experience which will help to sell and share. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm. I’m psyched about the Kurrently search engine ).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. The impacts and effects of social media are too broad for that. Social Media?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Go to your Twitter account, and click on “listed&# next to your followers count, and see how the lists that include your Twitter account are named. What shows up in these search results?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. He supports my ideas and often tosses out new ones to give me another perspective and help me grow.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. You just need to know where to find it. Customer service?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 14, 2010

Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. The best – and most effective – social media programs aren’t based on promotions and message distribution. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. These are your follower number.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Online Marketing Institute

JULY 9, 2009

It was during one of these discussions at a Starbucks tucked in a corner of a shopping mall in Washington, DC that a client helped define the three phases of a social media initiative. Twitter feeds spring up. The promotion strategy to drive interest and among target audiences also becomes more effective and efficient.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

MARCH 23, 2010

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# 5 ways to fix it. Thank you very much.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Agosto helps organizations innovate and modernize their IT operations, to move from legacy hardware to cloud-based infrastructure. The Company.

Enterprise Management 195

Enterprise Management Work Management Marketing Management Marketing AI 195

Directive Agency

JUNE 24, 2019

That was like one of those movies you have to see in theaters though to have the full effect, but that was an incredible movie. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Yeah.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

That was like one of those movies you have to see in theaters though to have the full effect, but that was an incredible movie. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Yeah.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. How can your brand participate in this space most effectively? Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155