article thumbnail

Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114
article thumbnail

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

For an eCommerce site that is easy, it is typically the value of transaction per visit. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The most simplistic approach to evaluating customer engagement is to measure conversion rates. All Rights Reserved.

B2B 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

article thumbnail

Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

article thumbnail

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

Consumer budgets are drastically lower, since the 2008 financial collapse. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. We see this a lot among brands. e-commerce sales are expected to.

article thumbnail

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

While Social Sign On may be key for upper funnel activity, don’t expect it to fully replace credit card registrations as ecommerce may still require a registration page to collect credit cards, shipping addresses, and other detailed information.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I'm seeing a real shift in B2B tech toward the world of ecommerce. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Kate Talbot. Why the shift?