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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Yes, you should probably have an FAQ page on your website. Few companies have the ultimate FAQ on their website, where they have answered customer questions proactively. These customers are motivated enough to go spelunking through your website to discover your FAQ page. You should use videos, podcast… maybe a puppet show.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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The Why and How of Omnichannel Call Centers

Televerde

When Apple launched the App Store in 2008, the idea of a digital-first business was still a novelty to many consumers. It’s taken customers nearly 30 years to truly acclimate to the world of ecommerce. Omnichannel call centers give you the power to serve your customers across a variety of communication channels simultaneously.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

While Social Sign On may be key for upper funnel activity, don’t expect it to fully replace credit card registrations as ecommerce may still require a registration page to collect credit cards, shipping addresses, and other detailed information.

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21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Ching Ya reviews more than two dozen helpful (and Timeline-compatible) Facebook apps for functions like providing FAQ information, creating contact forms, displaying a Google Map for your business, showcasing your YouTube videos, encouraging discussion and sharing, integrating Twitter, and more. Facebook Apps and Tools. 5 STARS **.