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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in 2008.

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Google Rebrands Performics: Launches Affiliate Network

readwrite

Today, Google announced that it is rebranding DoubClick’s Performics Affiliate as the Google Affiliate Network. Google acquired DoubleClick in March 2008 for $3.1 It’s interesting that Google seems to feel enough pressure to only half-heartedly rebrand Performics.

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Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. June 02, 2008. Since the average age of our the audience that responded to our 2008 Arts Patron Tracking Study is 49, I like to focus on that age range.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. A recent study concluded that almost 7% of all business web traffic goes to Facebook, twice as much as Google (3.4%) and well ahead of Yahoo! DoubleClick got 1.7%