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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. Next on the agenda is DoubleClick, which Google bought for $3.1 billion in 2008. Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy. Likewise, the tools within DoubleClick aren’t going anywhere.

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Google Rebrands Performics: Launches Affiliate Network

readwrite

Google acquired DoubleClick in March 2008 for $3.1 Today, Google announced that it is rebranding DoubClick’s Performics Affiliate as the Google Affiliate Network. The Google Affiliate Network is not yet integrated into Google’s AdSense and will continue to be hosted at ConnectCommerce.com for the time being.

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Ad Tracking: What It Is & How to Do It

Hubspot

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. July 08, 2008. June 26, 2008. June 25, 2008. June 02, 2008. Since the average age of our the audience that responded to our 2008 Arts Patron Tracking Study is 49, I like to focus on that age range.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. DoubleClick got 1.7% The average small business spent $2,149 on search engine advertising in the fourth quarter of 2009, up 30% from 3Q09 and 111% from the final quarter of 2008.