landing-page 2008 Document Salesforce.com Template 
Customer Experience Matrix
MARCH 25, 2009
If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?
Customer Experience Matrix
APRIL 14, 2009
But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. The company now has about 20 clients.
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