Buzz Marketing for Technology

JUNE 27, 2008

CONNECT Home > EDUCAUSE Review > Archive > EDUCAUSE Review Magazine, Volume 43, Number 3, May/June 2008 > A Seismic Shift in Epistemology. © 2008 Chris Dede. 3 (May/June 2008): 80–81. informational websites) generated primarily by a small fraction of the Internet’s users, Web 2.0 Chris Dede.

Web 2.0 100

Web 2.0 Wikipedia Opinions Peer-to-peer 100

Convince & Convert

SEPTEMBER 21, 2010

Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 10, 2010

You'd be lucky to find anything about Mr. Fux online even with a google search. You'd be lucky to find anything about Mr. Fux online even with a google search. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

AUGUST 3, 2010

Build a website. Make your content at least semi-friendly for search engines. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Who killed the website? Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Build a website. Make your content at least semi-friendly for search engines. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Who killed the website? Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Vidyard

MAY 3, 2015

How amazing would it be if a company knew exactly what you wanted without you having to ask or search? No more looking through a website, trying to find the product or service you’re interested in among all the other options. You go to the website of a car manufacturer/dealer that makes a whole line-up of cars and trucks.

Marketing Websites 51

Marketing Websites Video Marketing Top of Funnel Marketing Analytics Tools 51

Convince & Convert

SEPTEMBER 20, 2010

case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.] He’s a disgruntled former Lijit employee who is now attempting to sully our good name amongst the people using our search tool. link] tarable Hi Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. They shine the light on your problems, so you don't have to go searching for them. They shine the light on your problems, so you don't have to go searching for them.

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127