Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. It all started in 2008, with the launch of GE Reports. Under Armour shows that community building is highly effective and creates a fertile environment for both content distribution and conversion. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. This information informs our strategy for distributing that content and creating future pieces.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Keep in mind that while there are some differences in the goals media companies and B2B/B2C companies have with their content, the overlap in the ways that digital distribution comes into play is becoming stronger between markets. This information informs our strategy for distributing that content and creating future pieces.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Customer Experience Matrix

APRIL 28, 2009

One measure of this is the distribution of vendors reported by the respondents, which clearly doesn't reflect the installed base of the industry. This distribution actually pleases me, since it means we have results from users of many different systems. There was actually another dated 6/01/2208, which I treated as 2008.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Valasys

JULY 31, 2020

The acquisition will bring forth the amalgamation of Industry Drive’s in-depth market expertise, first-degree audience insights, and impeccable distribution through its portfolio of 22 news publications and the content creation capabilities of NewsCred. NewsCred is a leading enterprise content marketing company in the world.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Marketing Institute

MAY 31, 2018

The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms. Upon completion, you want to distribute and track all the product components, as well as any changes or versions over time.

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

Hubspot

AUGUST 14, 2018

Their blockchain experts also boost enterprise and Fortune 500 companies’ security by integrating distributed ledger technologies, identity solutions, and smart contracts into their processes. In 2008, Leeway Hertz launched one of the first apps on Apple’s AppStore. It’s like banking on blockchain. LeewayHertz.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. Bests, April 8, 2008 1:30 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Leave a comment. Email Address.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Marketing Insider Group

OCTOBER 21, 2015

Distribution. Distribution. Distribution. “Content marketing has emerged as the most vibrant and talked-about marketing sector of the past five years, building momentum at a faster growth rate each year from 2010 through 2014,” PQ Media’s chief content officer Patrick Quinn told MarketingMag. CrunchBase. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. The methodology of the campaign was to distribute identical content across LinkedIn, Facebook, and Twitter. Goal: Garner more qualified leads. Who is going to lead your employee advocacy campaign? KPIs : Conversions, MQLs.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Tony Zambito

SEPTEMBER 28, 2010

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.    They knew, via quantitative analysis, that UPS was winning a battle at a crucial moment in the day when shipments were batched and sent out by distribution firms.    Take FedEx as an example. 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Content Marketing Institute

DECEMBER 5, 2017

The ability to distribute your story across multiple channels makes it even more effective, he adds. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Creating educational #content can differentiate your brand, says @johnoxford1. Click To Tweet. dawnpapandrea Click To Tweet.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 4:02 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. Leave a comment.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. KM Overview.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

JUNE 29, 2010

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1. Re-route - Find new and interesting ways to use and distribute your content. If a video you used in a blog post relates, pull it through to the landing page for that content.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Content Marketing Institute

SEPTEMBER 26, 2018

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. How does marketing without talking about or promoting our product/service help us create leads and sales?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Martech

APRIL 9, 2024

Hootsuite started in 2008 and boasts 6,000 enterprise customers and 200,000 users overall. Driving lead generation by delivering more qualified leads based on insights into audience intent. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years.

Analytics 109

Analytics Paid Search Agency Companies Enterprise Management 109

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. Lessons learned from 24 years as CEO. Guidelines for managing your Online Reputation.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Ambal's Amusings

AUGUST 5, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 20, 2008

ScienceDaily (July 18, 2008) — iTunes has the ability to manage and organize PDF files just as easy as music files, allowing radiologists to better organize their personal files of articles and images, according to a recent study conducted by researchers at Renji Hospital and Shanghai Jiaotong University School of Medicine in Shanghai, China.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Valasys

AUGUST 30, 2019

While millennials had a pretty hard time acknowledging that they have grown-up & most of them till this date get nostalgic about their childhood, Gen Zers saw the financial crunch & the inflation in the year 2008. They witnessed their parents losing their jobs & a state of anarchy imposed by the fiscal crunch.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Hubspot

OCTOBER 21, 2010

Even for charities, direct marketing appeals started falling since 2008. Her company dropped the production of 15,000-25,000 pieces of direct mail that were distributed every season. Measure Success by Traffic & Leads. “We stopped doing all of our direct mail,” said Lee Crabb, BHAC's PR and marketing specialist.

Business 28

Business Inbound Marketing Hubspot Landing Pages 28

Content Standard

OCTOBER 26, 2015

– iframe –> This mini-rant leads me to Trend No. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. A concrete employee advocacy programs gives enterprise marketers another method for distributing branded content. Distributing content to advocates 2.)

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

– iframe –> This mini-rant leads me to Trend No. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. A concrete employee advocacy programs gives enterprise marketers another method for distributing branded content. Distributing content to advocates 2.)

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Democratise the tools of distribution â?£ Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â?? shares and distributes information freely â?£ understands â??the

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Convince & Convert

JULY 26, 2010

Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. It’s not just distribution, it’s self publishing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. 6) Blog posts provide pathways to qualified lead generation. But remember -- you're distributing helpful content, not a lame banner ad.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. Luckily, there are people like Scott Brinker to help navigate it. You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Martech Advisor

DECEMBER 6, 2019

This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. This lead to a 10x revenue gain for high churn customers and a 2x revenue gain for loyal customers.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

JUNE 2, 2016

In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. And that's largely why we are starting to witness leading brands deploying initial use cases. Develop a plan to differentiate and lead in your market. ICANN is the governing body that sets rules for the internet.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Therefore, ensuring that it delivers the best possible ROI is a critical priority.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

JULY 31, 2012

Lead Generation. 2008 FOLIO Award Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Distribution. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40