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Preventing incorrect email addresses

Anything Goes Marketing

I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process. A simple modification to this is to serve up a confirmation page after the registration that includes the email address that the person just entered in large letters. If it isn't, please update your profile (link to a profile page) This is fairly easy to implement as a solution depending on your system and is something I'm going to recommend for clients to at least test out on a few landing pages. Chad H.

Best of 2007: Articles and Blog Posts on SEM


Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the results of a search marketing program—and how to fix these and other problems. What do you mean I have a budget?

Best Website, UX and Mobile Design Guides and Tips of 2011


Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. From 2008.” Imaginative 404 Error Pages. 33 More Entertaining 404 Error Pages by Mashable. 35 Creative 404 Error Pages by Web Design Ledger. Landing Page Design. Creative and Inspiring Graphic Design.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. Above the fold: the top half of the New York Times, July 2, 2008.

When to Use the Google Content Network - Fathom


This is simply because searches are actively in the "hunt mode" for your products and services whereas content network visitors are more "passively attracted" to your website via a display advertisement. If you have optimized your search network advertisements and landing pages and you are still not in the ball park, try the content network. You can afford to dedicate a small portion of the budget to testing due to having excess budget. Home | Portfolio | Management Team © 2008 Fathom Online Marketing in Valley View near Cleveland, Ohio. e.g.,

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display the same type of information (e.g., Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.