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MARCH 28, 2012 Best Website, UX and Mobile Design Guides and Tips of 2011
Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. From 2008.” Imaginative 404 Error Pages. 33 More Entertaining 404 Error Pages by Mashable. 35 Creative 404 Error Pages by Web Design Ledger. Landing Page Design. Creative and Inspiring Graphic Design.
| | DELICIOUS B2BMARKETING
NOVEMBER 8, 2010 5 Proven Strategies for B2B Social Media Marketing
The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. ericaswallow Are you tracking how many people utilize the QR codes to get to your social pages?
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| | WEBBIQUITY
SEPTEMBER 19, 2012 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
” 15 Ways To Use Facebook Pages for Business by Social Media Today. Matt Hamilton lists “some great ideas for your own business Facebook use,” such as for product testing, news release promotion, customer service, ideas to feed your new product development process , employee recognition, and even growing your email list: “it is important to make sign-up very easy. Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” STARS **.
| | E-STORM
DECEMBER 3, 2010 The Cyber Ask: Take Your End-of-Year Giving to the Next Level | e.
over 2008 and 2009 many nonprofit organizations are struggling to attract needed dollars to their general operating budgets and to unrestricted funds. In an effort to stay competitive and to attract new donors and build stronger relationships, many organizations are testing a myriad of online marketing methods they may have been tentative to try in the past when donations were more robust.
| | E-STORM
MARCH 11, 2011 Technologies are no longer the great disruptors; the consumer is.
Find the rest of the series: Part I: Display Advertising/Video and Part II: Mobile Yandex: #1 search engine in Russia SEM: Fireside Chat on International Search Panel thesis: Best practices that work for search marketers in the US have to be redefined when entering international markets, especially where Google is not the dominant engine. In Part III we’re covering SEM. has copied.
| | E-STORM
DECEMBER 10, 2009 Top 10 Resources – Search Engine Marketing
YouTube Channel (Google’s Think 2010 Series) Gives insight into how marketers must keep pace with constantly changing and increasingly complex consumer behavior Strategically prioritized experimentation and testing can unlock hidden opportunities and is key to being flexible in this environment 2. Google’s Agency Land Customized curriculum relating to Google offerings that meet a PPC team’s needs by vertical, strategy, expertise level, timing 3. I’ve also listed a couple of excerpts from each to give a brief summary of the post’s main takeaways. Fast.Foward. Yahoo!
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FATHOM When to Use the Google Content Network - Fathom
| FRIDAY, OCTOBER 19, 2012
This is simply because searches are actively in the "hunt mode" for your products and services whereas content network visitors are more "passively attracted" to your website via a display
advertisement. If you have optimized your search network advertisements and landing pages
and you are still not in the ball park, try the content network. You can afford to dedicate a small portion of the budget to testing
due to having excess budget. Home | Portfolio | Management Team © 2008
Fathom Online Marketing in Valley View near Cleveland, Ohio. MORE >>
CUSTOMER EXPERIENCE MATRIX LeadLife Mixes Advanced and Simple Features
| TUESDAY, APRIL 14, 2009
But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests
, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display
the same type of information (e.g., Rules can dynamically select survey questions, so a single survey page
can ask the same visitor different questions over time. MORE >>
ANYTHING GOES MARKETING Preventing incorrect email addresses
| WEDNESDAY, MAY 7, 2008
really liked one of the ideas which involves displaying
the email address to the web visitor as part of a second step in the registration process. simple modification to this is to serve up a confirmation page
after the registration that includes the email address that the person just entered in large letters. If it isn't, please update your profile (link to a profile page
) This is fairly easy to implement as a solution depending on your system and is something I'm going to recommend for clients to at least test
out on a few landing pages
. Chad H. MORE >>
WEBMARKETCENTRAL 3 More Tips for Optimizing SEM Campaigns
| FRIDAY, MAY 22, 2009
Nest, click the Page
Types tab where you can control the display
of your ads on parked domains, forums and other types of sites. Establish a test
schedule and stick to it. Set a testing
schedule according to the volume of your campaign activity; test
too often and you'll not only waste management time but also likely make decisions based on insufficient data. Test
too infrequently and you'll end up wasting money. We test
every three months; neither the budget, the management expense nor the campaign volume justify testing
any more frequently. MORE >>
WEBMARKETCENTRAL Best of 2007: Articles and Blog Posts on SEM
| TUESDAY, JANUARY 22, 2008
Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page
can limit the results of a search marketing programâ€”and how to fix these and other problems. Ten Tips for Lead Generation Landing Pages
by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages
can increase your conversions by 40% or more.(and) MORE >>
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