Hubspot

JANUARY 3, 2019

So it goes without saying that featuring customer testimonials on your landing pages can go a long way to boost conversions. Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages. Incorporate Customer Reviews into Key Pages. 250,000 people can’t be wrong!”.

Effectiveness 71

Effectiveness Conversion Landing Pages Verticals 71

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Plan experiments to test your hypotheses. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. Think about it -- have you ever A/B tested a subject line in an email?

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

JULY 10, 2019

Ad tracking has made it possible for marketers to more accurately measure, test, and revise ads based on how users interact with their online campaigns. A tracking URL is a normal page URL from your website with a tracking token added to the end of it. Here's an example landing page URL by itself, and with a tracking token (in bold).

Doubleclick 51

Doubleclick Paid Search Agency Ads Adsense 51

Webbiquity

SEPTEMBER 19, 2012

” 15 Ways To Use Facebook Pages for Business by Social Media Today. Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” ” 28 Things You Need To Know About The New Facebook Pages by KISSmetrics.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

MARCH 28, 2012

Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. Imaginative 404 Error Pages. 33 More Entertaining 404 Error Pages by Mashable. 35 Creative 404 Error Pages by Web Design Ledger. What’s this post about?

Design 100

Design Marketing Websites Tips Landing Pages 100

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118