Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Zoominfo

OCTOBER 5, 2021

His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. Go take a look at the latest video content from Leadit Marketing! My goal is to help you win at work, succeed at life, and lead with confidence.”

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Paul Gillin

MAY 27, 2010

It started in October, 2008 and had attracted more than 700 contributions 18 months later. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that generosity is part of his business strategy.

Communities 50

Communities B2B Work Management Marketing Management 50

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

OCTOBER 21, 2010

It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business. Even for charities, direct marketing appeals started falling since 2008. These are the types of questions you won’t be able to answer through traditional marketing.

Business 28

Business Inbound Marketing Hubspot Landing Pages 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. During this initial phase, the social media program wins funding, a strategy is defined, an editorial content direction is agreed upon and tactics move to execution.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

The ROI Guy

MARCH 23, 2011

For marketers, the diagnostics can be used as the centerpiece of engagement campaigns, offering a free assessment to respondents, and a part of the offer may go like this: “We’ve worked with companies in your peer group and have seen how the leading players are experiencing this painful problem.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Being informed with the right information and insights about buyers is proving to be the single most determining factor leading to content marketing effectiveness. by Aha-Soft.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Get Customers.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. s PR firms are asking about social media" [link] [link] Seo Bridges One of the main problems out there is that social media monitoring is becoming just as important, if not more important than, social media marketing. This leads to another problem.

PR 160

PR Social Media Paid Content Media 160

Content Standard

FEBRUARY 4, 2015

This trend might seem strange to us content marketers who spend much of our days typing and clicking “publish” to reach our loyal readers. But the Direct Marketing Association found that the number of catalogs mailed in the United States increased to 11.9 billion in 2013 (the first increase since 2008).

Advertising Channels 40

Advertising Channels Examples Paid Search Agency Advertising Agencies 40

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Liz also writes the Lead With Intuition blog. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. I think this is a fundamental necessity. Anything else?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Liz also writes the Lead With Intuition blog. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 31, 2010

I think that is what leads to comment-less blogs and promotional updates. Now They’re Just Sound Bites « Direct Marketing Observations [.] But with some strategy and time you will be able to meet some good new connections, find relevant content, and maybe even find a lead! They ultimately want sales.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MAY 10, 2012

Does it mean they fill out a lead form? ” Eric : Traffic is potentially a leading indicator. I will agree that it is potentially a leading indicator. And then in 2008 when the economy crashed, we were going to crash with it. We didn’t have any money for marketing. ” To which I say, “Nuh-uh.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Hubspot

DECEMBER 21, 2010

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

WebMarketCentral

DECEMBER 4, 2008

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20

Convince & Convert

SEPTEMBER 20, 2010

Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. Unfortunately, in my experience marketing and sales groups never accept anything with the word slow in it. link] Bill Graham Great post and I agree with you. Great article!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159