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Q&A With Dave Stein and Steve Andersen

ViewPoint

He proposed we join forces to write a book that revealed what we’ve learned through our own experiences, and through the wisdom, insights, and concerns of the customers we’ve consulted with and interviewed over the course of our careers. When Dave closed the doors of ESR, Steve saw an opportunity and seized it.

RFP 159
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Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Seismic

Teams and organizations can operate differently, and still be successful; however, as competition evolves, differentiation is paramount. I was able to leverage my previous experience in lobbying for banking clients during the 2008 financial crisis and land in the consulting Associate program at one of the Big 4 (Deloitte, EY, KPMG, PwC).

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Expertise is the only valid basis for differentiating ourselves from the competition. Differentiate yourself from all other agencies. I have hundreds of stories like this. Not personality.

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Personalize, Challenge & Engage

The ROI Guy

However, using a logical sales and marketing approach, you can Fight Frugalnomics and drive success: 1) First, to break through the noise, you need to be provocative - presenting hard facts and logic that spur the “do nothing” buyer into action, and help prioritize your proposal over everything else the buyer has on their plate.

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Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns.

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7 Steps to Transforming Into an Inbound Agency

Hubspot

Start with one proposal or one client who’s willing to experiment.”. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. That enabled him to build the business based on monthly retainers. Start small.