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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Twenty-three percent of 500 B2B companies recently surveyed by the Miller Heiman Group considered vendor salespeople a preferred problem-solving resource, and 58 percent saw little to differentiate sellers. Privacy issues also may be raised. ” Richard Adhikari has been an ECT News Network reporter since 2008. .

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Twenty-three percent of 500 B2B companies recently surveyed by the Miller Heiman Group considered vendor salespeople a preferred problem-solving resource, and 58 percent saw little to differentiate sellers. Privacy issues also may be raised. ” Richard Adhikari has been an ECT News Network reporter since 2008. .

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Developing your unique value proposition is also a good way to differentiate your company from the competition. Privacy Policy | Site designed by AMAInteractive a div. Your website isn’t doing its job if visitors pick up the phone and the first question they ask is “Ummm…what exactly do you do?” Copyright © 2010 Tiecas, Inc.

Rules 60
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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Privacy Policy | Site designed by AMAInteractive a div. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Learn to differentiate between metrics and key performance indicators (KPI). Privacy Policy | Site designed by AMAInteractive a div. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Privacy Policy | Site designed by AMAInteractive a div. Engineers tend to respond much better to peer-to-peer recommendations than some stranger tweeting about your company or its products.

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Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

denotes premium content | Jul 24 2008. Advertise Privacy policy. If they stopped spending so much time and money on process and technology solutions and uncovered the latent potential in employees, then real value and differentiation would be harnessed through PKM.? The original knowledge-management publication. Click Here.