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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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How to Break the Rules and Create Great Content

Convince & Convert

unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. So do his books , like UnMarketing and UnSelling, his UnPodcast , and being one of Forbes’ top social media power influencers. You find where your strengths are, and you raise them.”

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. With real stories!

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How social media drives cryptocurrency for users & brands

Sprout Social

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. How cryptocurrencies are using social channels. Educating buyers.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

You can see a working example on my client, Schulte Building Systems’ site. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.