search-engine 2008 Differentiation Examples Facebook 
Customer Experience Matrix
NOVEMBER 21, 2014
Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. Sailthru has a recommendation engine that uses customer history to suggest the product or content they are most likely to select next. Perhaps I shouldn''t complain.
Anything Goes Marketing
MARCH 8, 2009
LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. That is very cool.
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Industrial Marketing Today
MAY 14, 2010
Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Help the design engineer select the exact part number by selecting critical parameters s/he needs. You can see a working example on my client, Schulte Building Systems’ site.
Convince & Convert
JULY 28, 2010
Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. Internal search reports.
Convince & Convert
SEPTEMBER 8, 2010
MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). gave up their search engine duties in U.S. Approximately 10 years after having 67% of the search market, Yahoo! Facebook is the Model T of social networks.
Golden Spiral
APRIL 16, 2019
If you have a medical technology product that addresses colds and flu, for example, you have to capitalize on cold and flu season. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. What started that season, I thought, was a differentiation from B2C, and B2B. Now, I was on social media.
Buzz Marketing for Technology
JUNE 27, 2008
Written by Sarah Perez / May 21, 2008 7:00 AM. / Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. You can find numerous examples of this on the net, like the What is Fair Use? Thanks Facebook."
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