2008 Differentiation Examples Facebook Resources 
Sprout Social
FEBRUARY 16, 2023
Follow these tips for success as you make your case for additional social media resources. Zoom out Under normal circumstances, requesting additional marketing resources would call for a clear pitch that explains the value for your team and overall strategy. If additional resources aren’t in the cards, don’t worry.
Tomorrow People
OCTOBER 24, 2017
There are many examples of. Invest time and resources into building your own communities, and nurture them with useful content to reap the rewards of engagement and conversion. It was all over everyone’s Facebook feeds back in 2014 and raised donations of $115 million dollars to the ALS Association during an 8-week period.
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Industrial Marketing Today
MAY 14, 2010
You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.
Convince & Convert
JULY 28, 2010
Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.
Convince & Convert
SEPTEMBER 8, 2010
MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?
Buzz Marketing for Technology
JUNE 27, 2008
Written by Sarah Perez / May 21, 2008 7:00 AM. / Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. You can find numerous examples of this on the net, like the What is Fair Use? Thanks Facebook."
Convince & Convert
MARCH 23, 2010
Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, don’t be afraid to link to other posts or resources from within your posts. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.
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