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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 103
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4 Ways Technology Has Changed B2B Selling

Zoominfo

For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. The key differentiator here is this: Compared to traditional CRM platforms that require on-premise deployment, cloud-based services are instead, deployed on the web.

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Edwards Enterprise Software (now a division of Oracle Corporation). Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Scribd for reference and distribution of white papers.

Paper 100
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Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud

The ROI Guy

Deploying a standardized desktop by minimizing hardware and software configurations. One example of this was Ethiopia government’s ministry of education, who needed to deploy and manage 250,000 end-points throughout the country to support primary and secondary schools and teachers.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Apester is an online software that businesses or individuals can use to create elements of interaction to incorporate into their website content. . Let the math sink in.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

In 2001, through the Agile Manifesto , the idea of agile was introduced to software development, and it defines an iterative approach that promotes flexibility and customer collaboration. “In In many ways, marketing used to be a lot like software development,” wrote marketing technologist Scott Brinker. 3) Citizen Journalism.