Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Eccolo Media 2008 B2B Technology Collateral Survey. Each content resource you develop should be aimed at educating both them and you. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Listen to what your peers have to say : 93% of marketers agreed that interactive content is effective in educating its buyers. As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Content Standard

SEPTEMBER 9, 2016

” “Go back to your company—educate, inform, and get consensus. Could people trust a large institution in 2008 and 2009? Content network and distribution is the future. Driving traffic back to one destination does not work anymore—instead, marketers should be treating all their distribution channels as their own hubs.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Hubspot

OCTOBER 9, 2012

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28