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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 105
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4 Ways Technology Has Changed B2B Selling

Zoominfo

The key differentiator here is this: Compared to traditional CRM platforms that require on-premise deployment, cloud-based services are instead, deployed on the web. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Lead prioritization: Sales reps spend much of their time manually qualifying leads.

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQs.

Paper 100
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Full Armor's Policy Portal: First Core Infrastructure Optimization Solution via Cloud

The ROI Guy

One example of this was Ethiopia government’s ministry of education, who needed to deploy and manage 250,000 end-points throughout the country to support primary and secondary schools and teachers.

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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. A concrete employee advocacy programs gives enterprise marketers another method for distributing branded content.

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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. A concrete employee advocacy programs gives enterprise marketers another method for distributing branded content.

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Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. Brands who own a Brand TLD will educate audiences to trust websites using their Brand TLD. Develop a plan to differentiate and lead in your market. ICANN is the governing body that sets rules for the internet.

Domain 28