Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. It was personalized. The Importance of Personalized Content in Obama's 2012 Campaign.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I expect if Ann poses her question again at the end of 2012, her responses will be far different. The same thing is happening all over again, except at a much faster pace. What do you think?

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markempa

JANUARY 11, 2011

Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. I expect if Ann poses her question again at the end of 2012, her responses will be far different. The same thing is happening all over again, except at a much faster pace. What do you think?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. of Tiecas, Inc.

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Hubspot

JANUARY 7, 2014

Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. Marketing. 1) Digital Marketing. Created: March 3, 2008. 2) Inbound Marketers - For Marketing Professionals. Created: February 2, 2008.

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Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. I should know — I am an engineer too. All Rights Reserved.

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Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. In short, they are doing things that help them get found online. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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Budget Programs Education Marketing Budget Lead Scoring 60

Leading Results Rambings

AUGUST 4, 2013

The new models require different work, different and more staffing, and most SEO firms simply can’t/won’t adapt. #3 Related Stories Connections, connections everywhere, and not a one to pitch When your digital and online marketing is working Search Engine Optimization core differences between 2008 and today.

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

Exo B2B

MARCH 8, 2018

We therefore thought of proposing a different approach by establishing an assessment, taking into account 10 measurable indicators: Recognized by all the players in the field of Web marketing. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere.

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Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Customer Experience Matrix

NOVEMBER 15, 2007

Customer Intelligence” is SAS’s name for the platform underlying its enterprise marketing offerings. Different SAS documents show it including five or seven or nine of the components within the CRM Solution, and sometimes components of other Solution Lines. Confused yet?

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

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Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). In this post, I’m going to focus on content for the early stages of the buy cycle. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. We are all used to seeing case studies and they are powerful marketing content. Add a new twist to this old workhorse by telling your story in different ways.

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Industrial Marketing Today

JUNE 12, 2010

It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Sales Management 60

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Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. The theme is probably still appropriate, but consider how you might also use it in different ways.

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Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 3, 2010

How effectively you employ this content makes the difference in the outcomes you achieve.” In order to get there, you need to start with a content marketing plan and that starts with a content audit. What is a content audit? Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

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B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 24, 2009

You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. The chart below shows the difference between B2C and B2B companies. Clearly B2B marketers can improve their lead generation efforts by using a business blog. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Zoominfo

DECEMBER 19, 2018

Go take a look at the latest video content from Leadit Marketing! According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

APRIL 5, 2011

When you think about Darwin’s Theory of Evolution , you may first think of its original application to animals, but in our business ecosystem, it isn’t much different. Marketing Evolution. Companies spent 17% less on trade shows in 2009 verses 2008 4. Companies Have Greater Success with New (Inbound) Marketing.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Content Marketing Institute

SEPTEMBER 26, 2018

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Marketing continues to be additive. Yet, to be truly creative – and offer something different and worthwhile – we need to deliberately do activities that make the greatest difference.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Industrial Marketing Today

JULY 14, 2010

Now I’m in an entirely different industry, one which is heavily manufacturing and supply chain oriented and I’ve been struggling to find a way to connect with visitors to our website. Maybe it’s my M.A. It’s something I tried to do in my previous role with limited success. Copyright © 2010 Tiecas, Inc.

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Industrial Marketing Today

JUNE 8, 2010

You may be surprised by how different some of those terms are from those used within your company. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

FEBRUARY 1, 2017

Since the late 90s, how many websites have transformed into something completely different from what they originally set out to be? As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched.

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Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Industrial Marketing Today

JULY 20, 2010

And, here are some subtle differences from our competition that we think are important.” What has been your experience in applying creative problem solving to industrial and B2B marketing? Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is.

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Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. Decision makers and stakeholders are spread over different states and even countries.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Zoominfo

OCTOBER 5, 2021

Go take a look at the latest video content from Leadit Marketing! Pat Flynn According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

AUGUST 5, 2014

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Channel Marketing Associate, HubSpot. Head of Marketing for HubSpot Labs, HubSpot.

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Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. Go ahead, I dare you.

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Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. Make a very tangible, meaningful commitment to inbound marketing.”. Aaron Aders, Co-founder and Market Research Director, Digital Relevance. “We

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. veterans.

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Hubspot

JULY 22, 2013

The power of inbound marketing. Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand. But that’s a different story.).

Inbound Marketing 28

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Hubspot

AUGUST 23, 2010

No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. The ROI question has now long been part of the conversation about inbound marketing , email and social media. But what is the ROI of customer evangelism? Tweet this ).

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