How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way
Marketing Insider Group
MAY 1, 2023
Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Campbell’s structure can be simplified into three acts: Departure: The hero prepares for a journey into the unknown with help from a mentor. Similarly, a business has a mission to help customers solve a problem.
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