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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy).

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” They will make up 75% of the workforce in the U.S.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Set up a multimedia taskforce for research and development or partner with a suitable agency to outsource. eMarketer.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. Non-tech marketers will spend more on content development and organic social media. Again, every recession hits different business sectors unequally.

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6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Based on popular myths, here are six common mistakes that community managers make in online community development. Take for example community development professional Ben Brown.

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

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Welcome, Creatopy! It’s Time to Shine

Bannersnack

When we started this company in 2008, we built an app that would help Flash developers create banners. We have a new brand identity that we’ll discuss in more detail over the coming weeks. So you might be wondering, what led us to this decision? The post Welcome, Creatopy! It’s Time to Shine first appeared on Creatopy Blog.

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