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Tony Zambito

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Is it Time to Reframe the Sales and Marketing Alignment Debate?

Tony Zambito

NOVEMBER 15, 2010

In the article, The Design of Buyer Experience , I noted the monumental shift that is occurring in our percepts of buyer behavior and buyer strategy.    The second of these areas can be described as Buyer Experience Design and this area supported by a role consisting of a Buyer Experience Designer. 

Buyer Personas 100
Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100
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What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

SEPTEMBER 28, 2010

  Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.  .  As many executives have found out in the rapidly changing business climate, relying solely on the quantifiable can have severe shortcomings and predictability can be – well less predictable. 

Buyer Personas 100
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