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How Tim Cook is transforming the Apple brand

Biznology

MARCH 16, 2016

This additional dimension to Apple’s company brand represents an extraordinary transition to a next generation concept for why a corporation exists and what it should stand for. 72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). shareholder value).

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The “Name Game” challenge: creating that ideal brand name

Biznology

NOVEMBER 12, 2015

But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers. Generation Y, born 1980–1995) are the rage now, as they represent the largest purchasing power generation, spending $200 billion per year. Millennials (i.e.

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B2B Marketing Zone

Biznology

How Tim Cook is transforming the Apple brand

The “Name Game” challenge: creating that ideal brand name

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