B2B Marketing Traction

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

According to a Technorati study in 2008 , the blog abandonment rate is over 90%. We have social media set-up and training as well as outsource services designed to help you. In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. So why do this social media thing?

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Is Your Marketing Plan SMART?

B2B Marketing Traction

According to a Technorati study from 2008, blogs have a 94% abandonment rate. My one-page Excel marketing plan has a SMART design. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills.

Planning 100
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Getting Ripped Off on B2B Web Development and SEO?

B2B Marketing Traction

I got an inkling that all was not right in the web development and SEO world in 2008. They’re specialists in something else (graphic design, IT services, publishing) and have added or moved to web development and SEO as a cash cow that they pay lip service to but are not experts in! Hmmm – that’s too big a range!

SEO 100
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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. My blog posts are original and designed to add value for my clients and prospective clients.