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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Those are the demographic of accounts that we found are really looking to deliver an English ESL or a Spanish-to-English program. Q: We’re at a HubSpot conference, so I know that’s your CRM.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

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Communications Strategies for Millennials: How We Developed One for Churches

Hubspot

While reconnecting with this demographic may seem impossible, it''s not! The iPhone came out in 2008 -- I was 18 years old and a senior in high school. What are some of the tactics you use to engage younger demographics and get them more involved with your religious or community institution? nonprofit'

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Mac or PC? A Brief History of Apple & Microsoft’s Ad War

Hubspot

2008: Microsoft, "Not Alone". Microsoft''s response to Apple''s Mac vs. PC play began with ads like this, which show PC users aren''t just people like the older, out-of-touch PC guy from Apple''s commercials -- they''re actually from a wide diversity of demographics, backgrounds, and locations around the world.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot

Maybe it's a demographic with which you never thought you'd engage. Among the most notable are the company's name change from "Rumford Pet Center" to "Pet Food Experts" (in an "effort to establish itself separately from the Rumford Aquarium"), and the logo redesign in 2008. And you have the data to prove it.

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Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets

Hubspot

In 2008, General Mills paired gluten-free editions of its well-known Chex cereals with a major marketing effort. To reach their key demographic, BluePrint uses social media. Within two years, they introduced an online store, glutenfreely.com , which offered gluten-free products from General Mills and other food companies.