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The Lead Nurturing Secrets That Helped Me Double My Sales

Salesforce Marketing Cloud

This relationship-building is the force behind lead nurturing. I learned the importance of lead nurturing back in 2008. Here’s how I reach more leads, zero in on the ones that matter, and woo them until they close. What you’ll learn: What is lead nurturing? Why is lead nurturing important?

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. No problem.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Read on to get their insights.

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How to Make the Perfect CRM Software Match for Your Small Business

BenchmarkONE

The right small business CRM is essential for helping your business cultivate leads, turn leads into customers, and turn customers into dedicated brand loyalists. And there’s really not a single point in the sales process where it won’t come in handy. Streamlining new lead processing and speeding up your sales process.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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6 Benefits of Marketing Automation

GreenRope

Sales seers and marketing mystics foretold of the emergence of a technology that could level the playing field, letting small businesses grow and scale in ways never before imagined. Then, in 2008, it revealed itself to an enlightened few. Leads are the lifeblood of private enterprise. THE MARTECH G.O.A.T.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Email Metrics.