| |  2008 + Demand Generation + Generation + Market2Lead | 11 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. The company has a low profile but has been selling its demand generation product for nearly ten years. So they offer not just demand generation but everything from contact management to e-commerce. | CUSTOMER EXPERIENCE MATRIX JULY 8, 2009 Demand Generation Vendor Traffic Rankings Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. | | | | | |
| CUSTOMER EXPERIENCE MATRIX SEPTEMBER 1, 2010 Hard Data to Justify Your Marketing Automation Investment The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Here's a bunch. | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” My point: B2B marketers are looking elsewhere for help generating demand. | CUSTOMER EXPERIENCE MATRIX JUNE 18, 2008 Market2Lead Offers Enterprise-Strength Demand Generation System Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. But while many demand generation vendors simplify these features so marketers can run them for themselves, Market2Lead offers no such compromises. This is not to say that Market2Lead is especially hard to use. Let’s talk first about working with other company systems, because that strikes me as the most distinctive aspect of Market2Lead. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 25, 2008 More Blathering About Demand Generation Software
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. But I recently spoke with on- demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information. MORE >> - LucidEra Takes a Shot at On-Demand Analytics
Back in March, I wrote a fairly dismissive post about on- demand business intelligence systems. My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on- demand doesn’t make that any easier. still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on- demand business analytics vendor Lucid Era. Although LucidEra has built a platform that supports generic on- demand business intelligence, it doesn’t sell the platform. Problem(s) solved, eh? MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 1, 2008 New Guide is Ready
I've been distracted this week by an unrelated client deadline, but the new Raab Guide to Demand Generation Systems is indeed complete. proper e-commerce site will be available shortly, but if anyone really can't wait, the salient details are: - 150+ point comparison matrix and detailed tables on: Eloqua, Manticore, Marketo, Market2Lead and Vtrenz, based on extensive vendor interviews and demonstrations - price: $595 for single copy, $995 for one-year subscription (provides access to updates as these are made--I expect to add more vendors and update entries on current ones). MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008 Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. But my real concern was the Other Demand Generation group. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009 Demand Generation Implementation Survey - Background Results
I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite. Fair enough. the system itself 0.67 MORE >>
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