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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

Marketing Management

Marketing Management Acquisitions Social Media Marketing Automation Services

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Depending on the stage of the prospect, your content needs to: Move them from ignorance to awareness – define the problem and make your target audience aware of generic solutions and the benefits of your offerings. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content.

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B2B Marketing Zone

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Using Content to Move Prospects Forward in the Sales Cycle

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