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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

It is relegated to the bottom of the totem pole of deliverables. Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Google Analytics, Moz, and Constant Contact were really the only well-known tools. I have hundreds of stories like this. 9 Reasons Your Retainers Aren't Bigger. 1) Your Own Marketing Sucks.

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7 Steps to Creating an Operating System for Your Agency

Hubspot

When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency. Start by: Creating a list of all the deliverables you offer as an agency. Breaking down each deliverable into a list of tasks. This move proved to be the right one. Annual goals suck.

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B2B Marketing ROI

Online Marketing Institute

See the full list of Spam Assassin Rules Written by Adam Blitzer April 30, 2009 at 8:00 pm Posted in Email Marketing Tagged with can-spam , Email Marketing Measuring email marketing deliverability leave a comment » Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Email Marketing: Improve deliverability by deleting subscribers? In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. I’ve been focusing on how the buyer experience and the sales. Warren, RI 02885.

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30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. It’s not a specific deliverable that I’m proud of but an act of courage to make a career change. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.