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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. Best Free Social Media Influencer Tools. FollowerWonk.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. So start with research and friendly outreach rather than jumping straight to the big ask. Banner ads? We all have egos.

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Hootsuite Integrates with Oracle Eloqua

Valasys

The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns. The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic. Explore engaging new ways of telling your brand story through content that will entertain and chime with your customer base.