2008, Research and Twitter - B2B Marketing Zone

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

These are not the people we imagine Twittering about their need for complex enterprise IT services. And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up.

Social Media

Social Media Peer-to-peer Enterprise Management Media

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. Customer factors. How strong do you think the arguments are?

Social Media

Social Media Social Marketing B2B Marketing Work Management

B2B Marketing Zone

Chris Koch

Want proof that the C-suite is into social media? Here it is.

Six factors driving B2B social media marketing adoption

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