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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Are Twitter Followers Better Than Facebook Fans?

Stats 90

100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. But I recently hit 100,000 Twitter followers so I thought this would be an appropriate time for a momentary zig from the regular content on {grow} to reflect on how I am keeping up personally with what has become a social media tsunami. It a powerful research tool.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. The mean half life of a link on twitter is 2.8 hours.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. customers to reimagine GE on the cutting edge, which. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. years prior.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. Most online customer feedback is positive. That‘s all they want.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!

Grow Your Wiki

Buzz Marketing for Technology

customers. research. Twitter. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Jun 25, 2008 0.

Wiki 23

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

August 2008. July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Use mytvrss to customize RSS feed reminders on the day when your favorite shows will air. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. Twitter. Follow your friends’ updates with Twitter RSS feeds. If your RSS feeds are out of control, this tool will help you manage them by customizing to your interest and then filtering out less popular stories. Accredited Degrees. Fashion Design.

RSS 21

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Use mytvrss to customize RSS feed reminders on the day when your favorite shows will air. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. Twitter. Follow your friends’ updates with Twitter RSS feeds. If your RSS feeds are out of control, this tool will help you manage them by customizing to your interest and then filtering out less popular stories. Accredited Degrees. Accredited Distance Learning Degrees.

RSS 21

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Customer testimonials have the highest effectiveness rating for content marketing at 89%. And yet – only 20% of CMOs leverage social networks to engage with customers.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How popular is Twitter?

Stats 59

Customer Experience Rules: 15 Stats

Marketing Action

Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. TeleFaction data research. “Bad phone call?”

Stats 32

Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

March 14th, 2008. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. Color represents the number of users, and blue circles represent locations with more than 1 million users.&# (Credit: Microsoft Research) As you can see, the northern hemosphere is largely over represented.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic  Of Online Customer Assaults on Businesses.   ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent  Reputation Threats Carried on Blogs and Social Networks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Twitter: @pgillin.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely.

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Tweets for You - David Berkowitz of Search Insider does a great job reviewing tools that can help you search on Twitter. Frankly, Twitter is losing out on a huge opportunity here. Out of Focus - The Church of the Customer highlights how Vocus' practices are pissing off bloggers. Blending the New with the Old - Center for Media Research highlights a new report on blended search results.  . Enjoy.  . Lost opportunity anyone?  . told them to stop calling.  .

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? Twitter Statistics. More than 1.5

Brave New World of Media Pitching: Facebook

PR Meets Marketing

Before setting up a fan club/group, consider these two points first: 1) Research what groups/clubs already exist in your area. These applications range from the silly – sending a beer – to useful – free VoIP phone calls or Twitter updates. For me, I’ve added the Twitter app to tie all my external personalities into Facebook. Summary: Twitter, LinkedIn and Facebook. posted my question on Twitter and LinkedIn. Brave New World of Media Pitching: Twitter. technorati tags: Public Relations Social Media LinkedIn Facebook Twitter Marketing.

Research supports that online communities are good business

Leader Networks

Research certainly comes in handy when making a business case or pitching an idea. To that end, I have found research findings that support impact of online community for business and customer care on The Social Media Group blog and thought they might come in handy. Community users remain customers 50% longer than non-community users. EBay, 2006) • * In customer support, live interaction costs 87% more per transaction on average than forums and other web self-service options. • Everyone loves numbers. McKInsey, 2000) •.

The Connectbeam Social Computing Blog: Five Moves of Power Users in Enterprise 2.0

Buzz Marketing for Technology

October 10, 2008. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. Want to develop a reputation for expertise and understanding markets/technologies/customers/etc.? Posted by Hutch Carpenter on October 10, 2008 at 11:03 AM in Enterprise 2.0 | Permalink. Research Shows Majority of Fastest Growing Companies Are Adopting Social Media. The Connectbeam Social Computing Blog. resource and viewpoint from Connectbeam on how social computing is changing the way we work.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Examining The Internet's Top Blogs: What We Can Learn From Their Success by SEOmoz Speaking of the top blogs, Danny Dover provides some fascinating research here on various attributes of the world's most popular blogs. How do you come up with a great blog name?

Taxes and Twitter a great combination for H&R Block

Marketing Edge

The H&R Block income tax services brand is quickly building on its brick-and-mortar foundation by effectively using social media tools, including Facebook and Twitter. Worley and a small team monitor Twitter and offer suggestions through H&R Block’s Twitter profile. Amy has been on Twitter for nearly a year. Whether it was me tweeting today or Robert Scoble , who tweeted that he was in an H&R Block office a while ago, the company has responded in quick Twitter fashion. Time 13:04. The agency 360i worked on this program with H&R Block.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

Marketing Edge

Marketing Edge

So be prepared to change a few things based on what you hear. P&G’s main rival, Unilever produced one of the text book examples of social media at its finest, Dove Evolution Given his perspective then, it makes sense that when Comcastcares on Twitter aka Frank Eliason, responds to a customer, it is from an empathic user who may have suffered the same frustrations.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » 2008 full of spices for corporate marketers – REI potential is just one example The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Says: January 3rd, 2008 at 10:59 pm Excellent post!

Marketing Edge

Marketing Edge

Using social media tools like Facebook, Twitter and others to promote his events, and tapping that group to invite others who are not using social media. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Subscribe to our RSS feed

Coca-Cola is Social by Nature, Big Brands and Social Media

Marketing Edge

One answer is, they don't, their customers do it for them. Cause collaboration – Supporting in dollars and actions a cause involving company and customers. Being one of many in a non-branded social space – jumping onto Twitter as a company or a rep of a company with full weight of delivering actions on behalf of the company. Time 22:14. Fast Forward to Today.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. But it does take a fare amount of care and feeding.

SEM 2

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). This goes back to my original premise of researching the demand waterfall.

Marketing Edge

Marketing Edge

Motrin is finding that out the social media way as mommy bloggers, Twitter Moms, and even a few dads are chiming in regarding an ad about fashionable baby carrying techniques. If you want to use the widget for this Motrin ad question here is the code: Share on StumbleUpon Tags: baby sling , moms , Motrin This entry was posted on Tuesday, November 18th, 2008 at 11:40 am and is filed under advertising , blogger relations , brand management , marketing. Liz Says: November 18th, 2008 at 12:42 pm Cool opinion tool! What should I do? Subscribe to our RSS feed

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Transforming from elearning practitioner to academic researcher and deliberationist. In universities, VLEs often act as secure gateways to digital indexes and research journals. These allow custom extensions, which may pave the way for the development of open APIs for connection by PLEs. Educational Researcher, 27(2), 4-13. Posted by Deborah | 21 May, 2008 06:11.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! In 2008 the company turned to the social web to help them through several marketing challenges: Image of being an impersonal software company. Customer base not early technology adopters. BACKGROUND.

Marketing Edge

Marketing Edge

Subscribe to our podcast « Coca-Cola is Social by Nature, Big Brands and Social Media Twitter Means Business and Then Some » The New Newsroom – What’s in Your Company? Under their brand Fourth Shift Edition [link] website, they use video, podcasts, a blog, and twitter, they tap the right format and network to engage in a conversation, get ideas, insert their ideas into news cycles and other objectives. What should I do? The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. What do you think?

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / 22 Comments. Customer Support. The goal of Get Satisfaction ( recent coverage ) isnt really to crowdsource customer service, so much as to make it easier for people to get access to companies they have an issue with. However, people do provide one another with help on the site -- similar to at Fixya -- and companies can use it to monitor customer support issues to more quickly tell if an issue isnt just an isolated incident. Research & Development. Commuter Feed Uses Twitter for Localized Traffic Reports.

Prospects are people

Leader Networks

The defining thread of all these thwarted attempts to engage the customer or prospect was that each failure was a study in depersonalization. when was the last time you spoke to 4,000 or 40,000 of your key customers? We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. customer careProspects are people - in new media and old media this is true. But in old media - it was often forgotten.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Supernova 2008 - Interview with Umair Haque. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Election 2008. Twitter. while dramatically improving customer satisfaction. John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers. Managing Personal Knowledge: Setting a Foundation for Transformation? by Bill Ives. May 2, 2007 at 2:45 pm. · Filed under Enterprise 2.0. RAVE in a few weeks.

Marketing Edge

Marketing Edge

Share on StumbleUpon Tags: online community , RV , social network This entry was posted on Tuesday, July 15th, 2008 at 11:03 pm and is filed under marketing , social network. One Response to “Keeping a social network rolling, America’s RV community&# Mari Smith Says: July 30th, 2008 at 2:32 pm Fabulous post, Albert. We were just talking about the challenges of having an active social life on the road. I get many of my social needs met via online activities on Facebook, Twitter, email, Skype, blogging, etc! What should I do? Paul, MN at the state fairgrounds.

Community Project Milestones and Risks

Leader Networks

Is it customer care? Next, and even more importantly, talk to your customers and prospects to find out clearly what their needs are. Through customer interviews and surveys you can discover what they consider to be the most important business processes that the community can deliver and support. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. What are the key milestone and risks?

Marketing Edge

Marketing Edge

supporting example of this are loyalty programs that provide a discount for customer, but only if they buy within a certain window. I see how that attempts to accomplish a minor win for the customer and a revenue increase before the end of the quarter for the company, but there is nothing social about that. So while a retailer may have thousands of loyal fans on Facebook in a program inspired by customer relations, that same understanding about social networks is not shared by say the PR department that dismisses a bloggers inquiry. What should I do? What would you like?