Convert

DECEMBER 18, 2020

Pricing, shipping, customer support, and loading time are some factors that play a significant role in achieving these objectives. Some customers don’t even get to this point of the purchasing journey due to a subpar browsing speed and complicated interfaces. The information provided was much clearer and more concise.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. The original article is here: Information Overload - Problem or Opportunity? "We s a very valid question.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. When buyers find their digital interactions with B2B companies to be user-friendly, informative, and most importantly, relevant, then values are built. Neighbor meeting neighbor for the first time. .

Loyalty 195

Loyalty Lead Ranking Lead Scoring B2B Sales 195

Biznology

DECEMBER 30, 2016

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. This all changed with what we call the Lehmann Shock in 2008. Where are they strong; and where do they need to improve?

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Marketing Insider Group

FEBRUARY 24, 2021

Less than one-third had clear contact information or instructions for blind users on how to seek help. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. Sites with accessibility issues lost $6.9

CMS Development 293

CMS Development Barriers Act-On User-Generated Content 293

Webbiquity

DECEMBER 26, 2017

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Martech Advisor

DECEMBER 3, 2019

So, in the age of an information overload and short attention spans, how do you attract eyeballs and cultivate trust? I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Make the Audience the Hero: Let your customers tell their story.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

ClickZ

OCTOBER 16, 2020

Not only does Liveclicker help make emails more personalized, engaging, and rewarding, but it makes it easy for our customers to add personalization to their campaigns in ways that reduce costs and improve efficiencies. But the information has changed since the email was sent, and it hasn’t been updated. Benefits of personalization.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. That was back in 2008. The role of CDPs is critical when it comes to managing and activating data volunteered by known customers or known site users.

Work Management 82

Work Management Marketing Management Paid Search Agency Advertising Agencies 82

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? The biggest is learning how to quantify the available information on the social web and determining what really matters. Don’t shy away from criticism.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts. While AI’s initial impact on content might be subtle, enhancing executive presence in informal settings could broaden audience appeal.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Outreach

SEPTEMBER 29, 2020

Buyers no longer start their search by scheduling sales meetings or calls — they seek out information on their own through reviews, demos, and other digital content. Selling teams need to be armed with proven data points, case studies, customer references, and evidence. They’re ready to be sold on the outcome.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Martech

NOVEMBER 14, 2022

I’m a big believer in staying informed whether it means reading marketing, economic and political news or keeping an eye on the five screens in my office, each of which streams different information. Segmentation will help increase revenue from inflation-weary customers. Now, inflation is driving similar cutbacks.

Enterprise Management 107

Enterprise Management Work Management Paid Search Agency Marketing Management 107

Oktopost

APRIL 8, 2020

B2B marketers today need to be proactive in communicating with their customers, prospects and partners, as well as getting creative about pivoting their current brand messaging. Get on the phone with prospects and customers. Put Yourself in the Chair of Your B2B Buyer: At the moment, everyone is being flooded with information.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? The biggest is learning how to quantify the available information on the social web and determining what really matters. Don’t shy away from criticism.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. Social media has changed the way we consume information and naturally, that applies to fashion. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why. How social influences fashion trends. ac loverrmore – ady.

Forecasting 124

Forecasting Social Media Trends Media 124

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. This means, brands that understand the customer best, and use that insight when compiling their marketing plans , are the most successful with their marketing and sales strategies. These areas include: Converting customers.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. After all, you can attract potential customers at the top of the funnel, but there’s no guarantee they’re going to stick around when it’s time to make a purchase. How does video impact this relationship?

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Without your leads, prospects and customers, you are left with only a product and a plan.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. I’m currently helping companies understand what is happening at the intersection of AI , infrastructure and customer experience. also offer reprints of our syndicated research.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Computer skills classes now go beyond spreadsheets and word processing to include topics like protecting private information online and gauging a source’s credibility, for example.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

The Customer

JANUARY 28, 2021

28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. This year, Data Privacy Day 2021, spotlights the value of information and how to “Own Your Privacy” and “Respect Privacy.”. “As Data Privacy Day, Jan. Protect it. Keep tabs on your apps.

Privacy 52

Privacy Work Management Privacy Policies Transparency 52

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

B2B Digital Marketer

MAY 20, 2021

And in a privacy-first world, data privacy has become very important in establishing trust with the customer and protecting the company as a whole. As B2B digital marketers, you must know the implications and responsibilities in handling all of this information.

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. But I hit my KPIs when customers click or convert. Surround yourself with articles and information that comes from new perspectives. Pulled new customer data sets? Workarounds waste time.

Open Rate 126

Open Rate Email Marketing Planning Click Rate 126

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. He even gave a speech at McDonald’s headquarter. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

B2B Marketing Directions

JANUARY 9, 2022

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing professionals. What Your Customer Wants and Can't Tell You is divided into four parts.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Do you recall that this was during the 2008 Great Recession? If you don’t prioritize your existing customers by providing them with real value, you risk churn—which is almost inevitable in times like this.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. This is a really interesting moment for advertisers to think more about personalization and who their consumers are, who their target consumers are, what consumers drive the lowest customer acquisition rate and the highest lifetime value.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Sprout Social

FEBRUARY 16, 2023

Brands need to engage in that dialogue to effectively provide service to their customers.” The data and insights available through social media can—and should—change an entire business by giving them the cultural context they need to truly understand what their customers, employees and shareholders want. It’s hard to do more with less.

Social Media 111

Social Media Work Management Marketing Management Social Marketing 111

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Hubspot

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59