Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Zoominfo

FEBRUARY 3, 2021

There must be a way that we can activate it in the advertising space to drive value for our customers.”. Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The Road to Customer Success.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Zoominfo

FEBRUARY 3, 2021

There must be a way that we can activate it in the advertising space to drive value for our customers.” Bizo was founded in 2008 when it was spun out of its parent company. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a refreshing blog that’s less focused on technical aspects and more dedicated to the creative side of the industry. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Oktopost

MARCH 28, 2022

Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Luckily, since it first launched in 2008, several Hootsuite alternatives have been developed and each one offers unique advantages. Custom demo. Small – midsize accounts. $ Pinterest. + app extensions.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Be where your customers are.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a refreshing blog that’s less focused on technical aspects and more dedicated to the creative side of the industry. Social Media Examiner.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

DECEMBER 30, 2011

It has emerged as one of the most popular web browsers on the internet and allows users to customize their browser through the use of third-party extensions. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods. Firefox - Firefox is an open-source web browser.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Optinmonster

FEBRUARY 26, 2020

Remarketing ads let you customize your search ad campaigns to target previous visitors to your site. Related Content: Remarketing Lists for Search Ads: Custom Campaigns and Tailored Bids. TrueView Ads on YouTube. You can choose the networks and locations you want to target, the language of your customers, and more.

Marketing Budget 89

Marketing Budget Paid Content PPC Budget Programs 89

Buffer

MAY 13, 2019

Maybe YouTube? We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. What’s useful to see here is that many brands and businesses want to be where their customers are. Maybe Reddit? The results have been fascinating.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

Single Grain

MAY 24, 2021

Video SEO is used to optimize videos on platforms such as YouTube to generate higher views and engagement. The Amazon music platform has 55 million global customers, so it is a great way to earn more publicity for your audio recordings. Yes, you can start a podcast on YouTube! Sign up for the service to get started.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Martech Advisor

MARCH 11, 2020

Enterprises must capture, manage, and make sense of huge volumes of data to fully understand customers. This is commonly called "Customer 360." Customer 360 profiles are the foundation for delivering customer experiences that set companies apart from the competition and meet ever-increasing customer expectations.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Years ago, they were created over time through news stories and ad placements and customer activity. The challenges and chances of facebook, twitter, YouTube et.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Her background includes stints in management consulting and the energy industry.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Her background includes stints in management consulting and the energy industry.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Somebody’s “strange&# social network is someone else’s potentially thriving customer community.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

AUGUST 3, 2021

Launched in 2008, Hulu is the only service that offers access to every major U.S. You can also create custom audiences as you do in your Facebook ads campaign. For instance, you can reach custom lookalike audiences using your CRM data and data from Hulu's premium inventory. Book My Free Hulu Ads Consultation . What Is Hulu?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. HOW TO: Make the Most of Your Twitter Profile Page by Mashable. How to Turn Your Twitter Profile Page into an SEO Masterpiece by TwiTip.

Twitter 100

Twitter Stats Tools Tips 100

Litmus

MARCH 11, 2019

As marketers, we use the power of email to educate prospects and customers about Litmus and its tools—and ultimately get them to convert. I started my journey in email marketing like most folks in the industry—I fell into it! When it comes to Litmus’ own emails, the bar is set high. Not only internally, but by you, the subscriber.

Email Marketing 14

Email Marketing Work Management Marketing Management Paid Search Agency 14

Single Grain

NOVEMBER 14, 2023

For instance, the average CPC in Google Ads across all industries is between $1-3 for search and $1 for display: However, some industries can be much higher, with consumer and legal services in particular costing an average of $6+ per click. This makes it much easier to build an audience that represents your potential customers.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

KoMarketing Associates

JANUARY 11, 2018

Let your work speak for itself through customer photos and testimonials. These could either be quotes from customers, photos taken at their location, or photos/videos of them using your product or services. If your offerings are better shown, try using Instagram to better explain what you do for customers. Company Culture.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Meanwhile, 56% of those enterprises have a Facebook profile.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

Corporate profiles on social-networking sites produce greater purchase intent and more recommendations when users can become a ‘fan,’ and add the logo to their own profiles, than when they can’t. Social Media Revolution by YouTube. Social media stats in video form. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. Helps us all in the industry!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

FEBRUARY 26, 2019

Google entered 2019 with 5 million paying G Suite customers — a number that’s increased by 25% since the beginning of 2017. Notable G Suite customers include Uber, BuzzFeed, PwC, and, of course, HubSpot. It was added to the platform in 2008 and allows users to create websites with little to no coding knowledge or design skills.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Domain 73

Online Marketing Institute

OCTOBER 31, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. Helps us all in the industry!

Social Media 40

Social Media Paid Content Tools Media 40

Hubspot

JANUARY 10, 2013

And quite possibly, category domination and greater customer lifetime value. Even high-profile, high-budget “do good” programs don’t do much good if they’re not authentic and brand-relevant. Factor: The music industry used to have a really simple formula: talent + record label + plastic discs = dollars. At least once.

Campaigns 28

Campaigns Paid Search Agency Advertising Agencies Budget Programs 28

Convince & Convert

APRIL 27, 2010

We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that. One, really positive, customer experience sticks like glue. The rum is Bacardi.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Single Grain

DECEMBER 6, 2019

It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Surveys show that: Chatbots will power 85% of customer service by 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145