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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Similarly, a business has a mission to help customers solve a problem. Customer interviews. SEO pillar pages.

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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: So who are your customers? Dig deeper: It’s time to prioritize customer experience in B2B Q: How do you work with marketing? What are the current types of accounts in our customer base?

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. We’re just getting started. Maybe not bad.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. Companies in these industries tend to have offices in the same building even if they are competitors. What Local Businesses Can Do to Roll with Google ’ s Algorithm Changes.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. The current version is WCAG 2.1.