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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. October 2008.

The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. If you listen to the pundits and some elearning experts, you’d think that only those expensive elearning courses custom built in Flash have any value. It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. June 10th, 2008. Media.

Visible Expert Profile: Jay Baer

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Jay Baer, a Visible Expert for digital marketing. “We went from 200 dial-up customers to 1200 business customers within 90 days. Teamwork.

The Book: Digital Body Language

Digital Body Language

The new book “Digital Body Language – Deciphering Customer Intentions in an Online World”, discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language.

eglue Links Data to Improve Customer Interactions

Customer Experience Matrix

Today, UPS technology is every bit as good as its rivals’ and the company is more dominant in its industry than ever. This brings us to eglue , which offers “real time interaction management” (my term, not theirs): that is, it helps call center agents, Web sites and other customer-facing systems to offer the right treatment at each point during an interaction. User-generated rules are more reliable than unsupervised automation, but they also take more effort and can’t react immediately to changes in customer behavior. Let me tell you a story. Nice theory, though.)

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Profile | Archive ). Profile | Archive ). Profile | Archive ). Profile | Archive ). Profile | Archive ). The Social Customer Manifesto. Here Tom is picking up on the importance of managing knowledge workers differently than organizations have managed industrial workers and starting to develop some useful frameworks for thinking about what that might mean.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Industry Switch. Customers. Edit Profile. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Customer Case Study: 156 Percent ROI with HP. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. Industry Standard |. Other CIO Sites. © 1994 - 2008 CXO Media Inc. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |.

Case Study, Media Opps and More - Getting a Customer to Yes

PR Meets Marketing

Customer participation in your marketing and PR efforts provides validation of your products and services. While you may have many satisfied customers, getting them to YES is one of the challenges we face as marketers.  . Here are some tips that have been helpful for me to not only identify these customers but to get them to YES!  . Sales is your friend: A happy customer is more likely to renew contracts. As long as you’re providing something of value to the customer, sales will support as much as they can. Engagement is more than talking at a customer.

ECR (Efficient Customer Response) or Collaborative Channel.

B2B Marketing Confidential

Monday, November 03, 2008 ECR (Efficient Customer Response) or Collaborative Channel Marketing Applied to Tech Marketing ECR or "Efficient Customer Response" came to the forefront of the consumer channel model in 1992 / 1993. An Empirical Investigation of Efficient Customer Response Adoption.) View my complete profileCompanies are doing this today.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

recommend sharing information that is relevant to your industry. did forward me this description of how they leveraged Facebook to drive students to an online animation school ( [link] : Animation Mentor, an online animation school, is perfect for Facebook because it has tons of great content (video, events, pictures), a strong (current) student presence on the site, and our target customers (potential students) use the site regularly. For Animation Mentor, we set up a profile to connect with current students. I have only been on a Facebook for a year or so. ”.  .

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources. Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? Are Web 2.0

SEM 1

PLE

Buzz Marketing for Technology

If you and Jane have shared your third party identities on these services on your MyBlogLog profile, well do the work to figure out if youre connected or not. Posted by Tilly McLain on June 23, 2008 at 11:19 AM in New Features | Permalink. |. Head over to your MyBlogLog profile and check out your Account Settings. Industry. June 2008. May 2008. April 2008.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » 2008 full of spices for corporate marketers – REI potential is just one example The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Says: January 3rd, 2008 at 10:59 pm Excellent post!

Connecting 2 the World: Formulating the new work literacy framework

Buzz Marketing for Technology

Tuesday, August 5, 2008. Our work processes have become much more sophisticated and complex in more traditional industries (i.e. Are we looking at workers in the knowledge industry or are we looking at the new knowledge needed for workers regardless of the industry. ▼ 2008. (60). View my complete profile. skip to main | skip to sidebar. at 6:38 AM.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Consider building up a profile of the lead over time. Chad H.

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Friday, June 27, 2008. They need to be able to post presentation materials and agendas in advance of the meeting and post meeting minutes and decisions after the meeting.  We created a custom meeting workspace template to meet a few other requirements.  In general, the team doesnâ??t MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. WiMAX.

What's New at DataFlux? I Thought You'd Never Ask.

Customer Experience Matrix

This has now been supplemented by a variety of capabilities for data profiling, analysis, standardization and verification, using reference data and rules in addition to statistical methods. DataFlux reports that non-customer data is is the fastest growing portion of its business. DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance. The next step—which DataFlux hasn’t reached yet—is to become even more specific by developing packages for particular industries. Back to governance.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

Gaining value from data is the greatest new challenge facing marketers today—as opposed to old but still important challenges like managing your brand and understanding your customers. The main marketing application of this work has been building business and consumer profiles with information from public Web sources. This turns out to be a whole industry (maybe you already knew this—I admit that I need to get out more). The company has recently expanded outside of Europe and now has nearly 100 customers worldwide. Each of these is easier said than done.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

Social Bookmarking For Enterprise Knowledge Management | Intelligent Agent

Buzz Marketing for Technology

also examined and profiled two leading fee based vendors that have launched a product specifically designed for enterprise use: ConnectBeam and Cogenz. In other words: the ability to create your own customized group where you could share your bookmarks within a own defined groupâ??such July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Business and Industry Blogs. Books. Periodicals. Conferences. Blogs. Buyers Guides. Newsletters. News/Events. Info Services. Advertising. March 15, 2007.

Technology for Small Business

Buzz Marketing for Technology

Industry News. For instance, they let participants build profiles and create personal networks by linking to other users. these profiles resemble electronic résumés. Users can create résumé-like professional profiles and use them to network for business. Participants post profiles ? something customers expect and increasingly that younger employees expect, too. Newspaper: Customer Care. Disclaimer. © Copyright 2008 CTVglobemedia Publishing Inc. Real Estate. Careers. Personals. Login or Register. Member Centre. National. Prairies.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Industry Switch. Customers. Edit Profile. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. CEO BT Industrials, Inc. Customers dont understand how software vendors work. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Learn how industry leaders systematically evolve their systems forward to maximize results while minimizing risks. Industry Standard |. Other CIO Sites. © 1994 - 2008 CXO Media Inc. src = [link]. }.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Demographics of your Organization: How many times have we heard "understand your customer base"? ©2008 Special Libraries Association. Association Profile. General Industry FAQs. Industry Events Calendar. Recent Industry Reports. Advanced Search Options. UserID Password. Not a member? Join SLA | Forgot Your Password? Remember. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Professional Development. Resources. Careers. Publications. Information Literacy in the Workplace. Information Literacy in the Workplace.

FAQ 2

Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?

Customer Experience Matrix

It’s a situation that cries out for vendors to specialize in different customer segments, but so far the only division along those lines seems to be that some vendors focus on small businesses while others target mid-size and larger organizations. One implication of this is that resellers, who do tend to specialize by industry, will play an important role in making these systems work for most users. This post was going to profile one such vendor. This is what happened with sales automation software. After all, it’s a Friday afternoon in the summer. Enjoy your weekend.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

look at your profile, check your recent tweets and bio, and decide if what you are saying is useful to me. Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. This is the second of a two-part series. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. Sorry.

SEM 1

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". In order they were (1) strong pre-existing relationship with someone on the team, (2) fit and likability of the pursuit team, (3) senior face time spent with client key decision makers during the pursuit process, (4) technical competency and experience of the pursuit team, (5) understanding of the clients processes and organization, and (6) understanding of the clients business and industry.

FAQ 2

How to Save the World - PKM An Update

Buzz Marketing for Technology

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". In order they were (1) strong pre-existing relationship with someone on the team, (2) fit and likability of the pursuit team, (3) senior face time spent with client key decision makers during the pursuit process, (4) technical competency and experience of the pursuit team, (5) understanding of the clients processes and organization, and (6) understanding of the clients business and industry.

FAQ 2

PKM and the Organization - Pollard

Buzz Marketing for Technology

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have".

"How to Choose the Right Marketing Analytics Partner?" Buy a.

B2B Marketing Confidential

Tuesday, October 21, 2008 "How to Choose the Right Marketing Analytics Partner?" Industry expertise 2. There are a ton of firms that can do analytics--literally any consulting firm with economics or marketing or statistics PhDs--but theyll do everything custom and itll be expensive. We know the business objectives--there are 4 or 5 that are repeated across the tech industry.

B2B Marketing Confidential: Predicting Growth Companies for Sales.

B2B Marketing Confidential

Monday, October 20, 2008 Predicting Growth Companies for Sales Coverage A lot of companies are looking for ways to find the highest potential customers and cover them more aggressively. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. View my complete profileThe challenge with this is two-fold.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. And yes, it does cost money.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. Because it knows what to expect, the system can easily load customer data and sales results from those systems.

B2B Marketing Confidential: ROMI White Paper

B2B Marketing Confidential

Thursday, December 04, 2008 ROMI White Paper By Andy Hasselwander Over the past few months Ive worked with a colleague of mine, Alex Aldag, who used to be at Channel Economics and is now a Principal in the analytics group at MB, to write a pretty interesting white paper on the challenges of measuring ROMI in a B2B environment. View my complete profileTheres a lot more in the paper.

Guiding Principles for Segmentation for B2B Markets

B2B Marketing Confidential

Wednesday, October 29, 2008 Guiding Principles for Segmentation for B2B Markets I was reading through Row Moriartys 1980 thesis (Row in on the MarketBridge board of directors) last week to get some old (good) ideas about segmentation of B2B markets. You need to think about the work from both the perspective of yourself and your customers. Customer perspective = needs based or latent.