Quaero AdVantage CDP Bridges Identified and Anonymous Data
Customer Experience Matrix
FEBRUARY 2, 2017
We’ve seen some of that in the Customer Data Platform industry, but there’s a twist. In that world, there was no such thing as an anonymous customer and most data was neatly structured. After nearly two decades of wrestling with customer identities, Quaero has mastered tricks that many newer vendors have yet to see.*
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