Remove customer industry
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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer.

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PLE

Buzz Marketing for Technology

If you and Jane have shared your third party identities on these services on your MyBlogLog profile, well do the work to figure out if youre connected or not. Posted by Tilly McLain on June 23, 2008 at 11:19 AM in New Features | Permalink. |. Head over to your MyBlogLog profile and check out your Account Settings. TrackBack (0).

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider.

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Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

Friday, June 27, 2008. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. We created a custom meeting workspace template to meet a few other requirements. MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. Copyright, 1994-2008 Network World, Inc. Research Centers.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

There must be a way that we can activate it in the advertising space to drive value for our customers.”. Bizo was founded in 2008 when it was spun out of its parent company. A sobering detail in the press release from the spin-out is how much the quotes read like they were given by marketing experts today. The results?

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.