Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ).

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Its primary clients were then, and still remain, digital marketing agencies. What Optify does offer inbound marketers is extensive support for search engine optimization.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 9, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role. They have the insight on pain points and issues surrounding the customer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

JANUARY 11, 2011

I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Our brand is no longer what we say it is, it’s what our customers say it is.”. Click here to subscribe.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad. “Of Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Our brand is no longer what we say it is, it’s what our customers say it is.”. Click here to subscribe.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Customer Experience Matrix

NOVEMBER 15, 2007

The “Customer Relationship Management” Solution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. Of the 13 products listed under Customer Relationship Managment, I can immediately identify three as based on acquisitions, and believe there are several more.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

KEO Marketing

OCTOBER 10, 2016

The final session is titled “ALT CTRL DEL: Rebooting B2B Marketing” and will be conducted by B2B marketing and customer experience strategist Carla Johnson. Johnson will teach attendees how to elevate the marketing function in the eyes of C-suite executives, as well as redesign marketing’s role within an organization.

Advertising Agencies 48

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer 48

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. However, none of that can happen until you drive lots of interested traffic to your business blog. Search engines don’t convert, people do. All Rights Reserved.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

JANUARY 7, 2014

Maybe you''ll grow your marketing expertise just by taking a little time out of your day-to-day and checking out some thought-provoking posts and discussions. Marketing. 1) Digital Marketing. Created: March 3, 2008. 2) Inbound Marketers - For Marketing Professionals. Created: February 2, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Stelzner on Vimeo. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Exo B2B

MARCH 8, 2018

Entrepreneur, speaker, author of 48 books, including «eBay for Dummies», «S ocial Media Commerce For Dummies ‘» and « The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More » and, founder of the podcasts # CustServ , # techradio. Name: Michelle Blanc.-

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Industrial Marketing Today

APRIL 22, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. It was personalized. The Importance of Personalized Content in Obama's 2012 Campaign.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Industrial Marketing Today

APRIL 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 29, 2009

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 14, 2012

Over the years, our business has grown more towards a mix of strategic marketing consulting along with go-to-market implementation of a full range of digital marketing tactics instead of offering creative services only. In the past, it was virtually impossible for me to reach these people with traditional outbound marketing.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

JULY 29, 2009

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

link) examined 5Million messages sent out by over 19,000 of their customers who are primarily small businesses and found the following: Including social sharing options in emails increased click through rates by an average of 7.2% See charts below). The second study done by GetResponse (aff. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Leadspace

DECEMBER 15, 2015

inbound) marketing, with more than a little success. And somehow, despite what people like me predicted in 2008, we haven’t abandoned email and the telephone for Twitter. It works with your existing marketing tools. And no matter how much we hem and haw, we still go to trade shows. We still buy ads online and in airports.

Account Based Marketing 48

Account Based Marketing Advertising Agencies ABM Paid Search Agency 48

Hubspot

AUGUST 23, 2010

The ROI question has now long been part of the conversation about inbound marketing , email and social media. Yet, it remains less visible in the realm of another marketing channel— customer evangelism. But what is the ROI of customer evangelism? Free eBook: Understanding Digital Word of Mouth Marketing.

ROI 28

ROI Word of Mouth Case Studies Case Study 28

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Zoominfo

DECEMBER 19, 2018

To give you some background on Jay, he is a renowned business strategist, keynote speaker and the New York Times best-selling author of four books who travels the world helping businesspeople get and keep more customers. Go take a look at the latest video content from Leadit Marketing! Go check them out for high-quality video content!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60