Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% The Twitter figures are surely much higher by now.)
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