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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% The Twitter figures are surely much higher by now.)

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in January 2008. Get Customers.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Think about new “arrangements&# of content as resource centers for prospects and/or customers. Ardath is the author of eMarketing Strategies for the Complex Sale. Refresh - Content gets stale over time.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Online accounted for 7% of the B2B marketing mix in 2008. Source : eMarketer. Source : Forrester Research. Source : eMarketer. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. B2B Customer Perspective and Buying Process. This is set to reach 12% by 2013.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Get Customers. Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Twitter!

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. Most B2B marketers find it relatively easy to create and use content to gain search engine presence.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Get Content.

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