Remove customer relationship
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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Today’s B2B salesperson must bridge the gap from the experience of others to the specific and unique needs and priorities of the customer.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And you can do that in account-based ways.