2008 - B2B Marketing Zone

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

More Search = More Customers. More customers = More business. I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Companies Believe Social Media Can Increase Revenue!

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. Warren Buffett, Search Marketing Guru?

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR?

PR

PR Best Practices Blogger Copywriting

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

In the end, Jay's prescribed solution is the application of social media principles to organization learning, through what he terms "learnscapes," "platforms where knowledge workers collaborate, solve problems, converse, share ideas, brainstorm, learn, explain, communicate, conceptualise, tell stories, help one another, teach, serve customers, keep (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Web & SEO Copywriting

WebMarketCentral

MARCH 23, 2009

There you have it, the best writing on writing from 2008. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting

Copywriting SEO Best Practices Internet Marketing

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Craft more compelling headlines and ads? Combat dreaded "writer's block"? Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion.

Copywriting

Copywriting Best Practices Classified Ads Trigger Marketing

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Finding Google custom search engines by Phil Bradley's weblog Phil Bradley shows how to find Google custom search engines, created through Google's Custom Search Engine program, which "allows expert human editors to enhance the results (of standard Google searches).

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Web Analytics

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics

Analytics Marketing Analytics Tools Best Practices eCommerce

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media

Social Media Optimization Digg Web 2.0

Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. What separates effective navigation from poor design?

Design

Design Marketing Websites CMS Development Best Practices

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords

Keywords SEO Tools Adwords

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

SEPTEMBER 15, 2008

The Main Factor Necessary to Convert Visitors to Customers by Marketing Pilgrim In another enlightening post from Marketing Pilgrim, Internet marketer and online entrepreneur Greg Howlett reports that the average conversion rate for an online retailer is 2.5%â€”then The question now is.read the article!

Marketing Budget

Marketing Budget Web 2.0 Research Paid Search Agency

Best of 2008 (So Far) - Cool Web Tools, Part 1

WebMarketCentral

AUGUST 25, 2008

Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Pageflakes Acquisition Confirmed by TechCrunch Erick Schonfeld reported a few months ago that custom web startup page provider Pageflakes had been acquired by LiveUniverse. Turn your computer into an alarm clock?

Tools

Tools Best Practices PageRank RSS

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. by High Rankings Advisor A look at the various options for getting SEO training, including online courses, in-person training at industry conferences, and customized training classes. Learning SEO and SEM - Where to Start? A tad self-serving, but informative.

SEO

SEO SEM Best Practices Buzz

Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

DECEMBER 17, 2008

Postal Service , Adobe and Formway Furniture.

Design

Design Marketing Websites Forrester Best Practices

B2B Vendor, Customer Perspectives Differ on "Affinity"

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. Virtually all customers said they would terminate or scale back relationships with vendors who failed to "build customer trust."

Work Management

Work Management Marketing Management Vendors Purchase Intent

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

JULY 7, 2008

It's also more critical the higher the level at which a company sells into its customer organizations (e.g. C-level vs. IT staff) and the larger the target customer organizations. While B2B products can't be marketed in the same manner as clothing, sports cars or soft drinks, emotion still plays a vital role in B2B buying.

Lead Generation

Lead Generation Work Management Lead Scoring Lead Ranking

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded).

Lead Generation

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

MARCH 3, 2009

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0

Enterprise Management

Enterprise Management Marketo Marketing Management LEADSExplorer

Where Savvy Marketers Go to Become Savvier

WebMarketCentral

SEPTEMBER 12, 2008

Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event. That is, are you engaging and retaining your customers, as well as marketing to them? You're a marketing star.

Peer-to-peer

Peer-to-peer Planning Word of Mouth Loyalty

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. You can select how many stories from each source to include, and the tool provides advanced filtering options to include or exclude posts based on keywords, author and date.

Tools

Tools Best Practices SEM Adwords

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

NOVEMBER 20, 2008

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Where is the best place to host your blog? What can you learn from the world's most successful blogs? Hello, My Name Is. 301 Redirect Plugin for Wordpress.

Blogspot

Blogspot Blogger Best Practices Business

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

MARCH 16, 2009

But most B2B marketers miss the nuances of their audience's preferences by jumping directly to deploying social technology without first profiling the social behavior of their customers. These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee.

Social Media

Social Media Facebook Social Marketing Web 2.0

Best of 2008: Email Marketing Tips

WebMarketCentral

FEBRUARY 13, 2009

Hillstrom acknowledges that his ideas may not work, but as he concludes, with only "one in seven hundred customers buying what we have to sell today, what do we have to lose?" He then suggests an entirely new approach focused around indirect value generation.

Email Marketing

Email Marketing Tips Best Practices CAN-SPAM

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

DECEMBER 4, 2008

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income. Which blogs do reporters read?

Research

Research Paid Search Agency Best Practices Internet Marketing

B2B Marketing Zone

WebMarketCentral

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Strategy and Branding, Part 2

Webinars

Trending Sources

Best of 2008: Interactive PR, Part 2

Webinars

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Random but Interesting, Part 2

Best of 2008: Web & SEO Copywriting

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Sales & Marketing Copywriting

Best of 2008: Random but Interesting, Part 1

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Web Analytics

Best of 2008: Social Media Optimization, Part 1

Best of 2008 (So Far) - Website Design, Part 1

Best of 2008: SEO Keyword Tips & Tools

Best of 2008 (So Far) - Web Marketing Research, Part 1

Best of 2008 (So Far) - Cool Web Tools, Part 1

Best of 2008 (So Far) - SEO Guidance, Part 2

Best of 2008 (So Far) - Website Design, Part 2

B2B Vendor, Customer Perspectives Differ on "Affinity"

What Works Now in B2B Lead Generation, Part 2

What Works Now in B2B Lead Generation, Part 1

Marketo Releases Marketo Lead Management 3.0

Where Savvy Marketers Go to Become Savvier

Best of 2008: Cool Web Tools, Part 2

Best of 2008 (So Far) - Blogging for Business, Part 2

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

Best of 2008: Email Marketing Tips

Best of 2008 (So Far) - Web Marketing Research, Part 2

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