Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. But while 80% of companies believe they deliver ‘super experiences,’ only 8% of customers agree.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Actually acknowledging dynamic customer/buyer needs.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. a purpose beyond profit or how it can improve the lives of its customers. This segment has recognized that the same jobs lost in the 2008 recession will never come back. They will make up 75% of the workforce in the U.S. by 2025, for example.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Marketing Insider Group

MAY 1, 2023

Similarly, a business has a mission to help customers solve a problem. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Customer interviews. SEO pillar pages.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. So what has caused this dramatic change in spending habits that have led to this emerging “experience economy”?

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

ClearVoice

OCTOBER 19, 2020

What about the importance of customer loyalty? What about creating post-purchase content to keep the very customers we worked so hard to attract and win? We can’t replace a customer with another as easily as before. We have to focus on providing useful content to our customers to continually build their happiness and success.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

B2B Digital Marketer

MARCH 26, 2021

Whoever understands the customer best wins! Your overall goal as a marketer should be to become a customer advocate. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. 5 Stages of Understanding the Customer. Customers can recognize that.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Convert

DECEMBER 18, 2020

Pricing, shipping, customer support, and loading time are some factors that play a significant role in achieving these objectives. Some customers don’t even get to this point of the purchasing journey due to a subpar browsing speed and complicated interfaces. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: So who are your customers? Dig deeper: It’s time to prioritize customer experience in B2B Q: How do you work with marketing? What are the current types of accounts in our customer base?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 118

MindFire

JUNE 22, 2022

What you’ll learn… In this session, our experts discussed: Top tips for recession-proofing your business Innovative strategies to help you prepare and stay afloat What you should (and shouldn’t) do to respond Why you should do things differently from the 2008 recession Answers to your top questions.

Webinar Metrics 85

Webinar Metrics Cost Tips Video Marketing 85

Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Our platform helps many leading technology, medical technology, and industrial companies elevate the engagement with their customers around the world on any device, any time, and with unlimited users.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

The Point

JANUARY 19, 2021

Tactically, this will mean deeper audience segmentation (and more data), improved creative, and personalized content that maps better to buyer and customer interests.” ” – Tom, VP Business Development. – Ben, Creative Director. “I

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Salesforce Marketing Cloud

AUGUST 22, 2022

Then in 2008, Apple launched the App Store. ” With a slight title change, Seka became the first director of AppExchange in 2008. It’s a proven ecosystem, with over 10 million installs and over 117,000 customer reviews. And 91% of Salesforce customers have installed at least one AppExchange app. Now we all do.”

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Focus Group 52

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Create a S.T.A.R.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Since the COVID-19 pandemic began, we have heard this refrain quoted quite often. As we did with other moments of despair and tragedies. Neighbor meeting neighbor for the first time. .

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

thePoint

MARCH 25, 2020

What will your customers know about you after the COVID-19 crisis? The first step is keeping trust and building on that trust through consistent and effective communication efforts that come from corporate leadership, marketing, sales, and customer services/support. What you do NOT want them saying to customers.

B2B Thought Leadership 72

B2B Thought Leadership Paid Search Agency Thought Leadership Marketing Management 72

SmartBug Media

MARCH 23, 2023

This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements. We provide white-glove service so our clients can customize their business architecture with an array of advanced integrations, installations, and setup capabilities.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

ClickZ

OCTOBER 16, 2020

Not only does Liveclicker help make emails more personalized, engaging, and rewarding, but it makes it easy for our customers to add personalization to their campaigns in ways that reduce costs and improve efficiencies. The customer is disappointed when they realize the information is wrong, and sales are lost.

ROI 53

ROI Personalization Advertising Agencies Enterprise Management 53

PFL

OCTOBER 10, 2018

Since the financial crash of 2008, banks and credit unions have been in a tight bid to … The banking sector has undergone some pretty major transformations in the past decade.

Service 40

Service Marketing 40

Biznology

DECEMBER 30, 2016

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. This all changed with what we call the Lehmann Shock in 2008. Where are they strong; and where do they need to improve?

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Outreach

SEPTEMBER 29, 2020

Selling teams need to be armed with proven data points, case studies, customer references, and evidence. They need to convince customers that they will deliver strong business results, both now and well into the future. We can only control what we can control — and serving this modern conscientious customer is under our control.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? By responding immediately and resolving the issue, your customers become even more loyal. But what about those B2B companies that sell their services to other businesses?

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. That was back in 2008. The role of CDPs is critical when it comes to managing and activating data volunteered by known customers or known site users.

Work Management 86

Work Management Marketing Management Paid Search Agency Advertising Agencies 86

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Heinz Marketing

AUGUST 14, 2021

Does your team get derailed by miscommunication, hurt feelings, customer service challenges, or another department’s dropped balls? How Executive Should- and Shouldn’t – Engage With Customers. Research shows that smiling elevates happiness, frowning makes you sad, and scowling makes you feel anger.

B2B 108

B2B Work Management B2B Sales Positioning 108

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. There are many splendid varieties of marketing technologists. Maybe not bad. But for already being 14 years into the commercial Internet revolution, it seemed pretty sparse.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. The source: ‘90s TV classics continuously shuffle around streaming services, as they compete for the exclusive offerings needed to attract new customers. Here’s why.

Forecasting 125

Forecasting Social Media Trends Media 125

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Your Sales and Customer Success teams are your “ears to the ground.” Create content for your current customers.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Oktopost

NOVEMBER 20, 2018

It’s no secret that many financial services have embraced employee advocacy, citing the 2008 crisis as a turning point in the relationship between financial services and their customers.

Webinar Metrics 85

Webinar Metrics Service Thought Leadership Facebook 85

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? By responding immediately and resolving the issue, your customers become even more loyal. But what about those B2B companies that sell their services to other businesses?

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

B2B Marketing Directions

FEBRUARY 26, 2023

Nudge: The Final Edition by Richard Thaler and Cass Sunstein (Yale University Press, 2021) Source: Yale University Press The original edition of Nudge was published in 2008, and "nudging" soon became a popular behavior change/management tactic in both the public and the private sectors.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Oktopost

APRIL 8, 2020

B2B marketers today need to be proactive in communicating with their customers, prospects and partners, as well as getting creative about pivoting their current brand messaging. Get on the phone with prospects and customers. Communicate with key customers about continuity planning. There are many ways to do this.

B2B 124

B2B Lock-In Broadcasting Advertising Agencies 124

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts. .” — @Kevin_Jackson Click To Tweet AI Insight #10 — Pam Didner Pam Didner Vice President Relentless Pursuit @PamDidner There is an app for everything.

Marketing AI 88

Marketing AI B2B Marketing Enterprise Management Marketing Management 88

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. I’m currently helping companies understand what is happening at the intersection of AI , infrastructure and customer experience. Thinkers360: How do you utilize Thinkers360?

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60