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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% The digital marketing landscape looks totally different than it did in 2008 during the last crash. Actually acknowledging dynamic customer/buyer needs. this year as well.

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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. More than what Frans and I came up with in our 2022 martech landscape release in May. “What is it about marketing that spawns so many software apps?

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50
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Winter is coming: Goodbye cookies, hello contextual

ClickZ

Using machine learning powered contextual analysis, publishers can get a more accurate picture of page content and are able to identify inaccurate classification, releasing inventory and increasing yield. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008.

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Your Guide to Magento 1 Community Edition

ATAK Interactive

first published Magento in 2008. Today, Magento’s owner, Adobe, has released an enterprise Magento 2 commerce edition, that acts as a paid version, as well as the Magento 2 Open Source Community Edition , a free open source edition with more flexibility than ever before.? The company Varien Inc. What is Magento ?Community

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10 Emerging Social Media Tools to Try in 2023

Valasys

Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008. Hootsuite’s social media management tool allows bulk scheduling, where one can upload multiple posts at the same time, as well as support customer management.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Collins used to work in the publishing industry but that wasn’t enough to pay the bills.