B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. It took off. He even gave a speech at McDonald’s headquarter.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. In the late 1970's, psychologists Daniel Kahneman (who later won the Nobel Prize for economics) and Amos Tversky published several scientific papers that contradicted the rational view of human nature.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. ” Seth Godin, Marketing at Seth Godin Productions.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be? The answer can make a huge difference in your sales and marketing results.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 4. Koozai. Go watch!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. You’re doing yourself a disservice not to mine the glut of information you already have on your buyers and use it to power your marketing solutions.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 22, 2014

In today’s always-on, hyper-connected world, the only option for brands to connect with their audiences is to create, publish and share stories people love. Stories helped us survive by conveying important pieces of information that were vital for our survival. ” And that was way back in 2008! We are all connected.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. The future of marketing is extreme customer-centricity. This is more than a cliche.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Heinz Marketing

APRIL 27, 2020

Better to create a strategic product marketing plan up front to ensure the development work (big and small) aligns strategically based on what your customers need. In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Go watch!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

6sense

AUGUST 26, 2021

Better to create a strategic product marketing plan up front to ensure the development work (big and small) aligns strategically based on what your customers need. In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

Valasys

JULY 31, 2020

He also assured that the acquisition will allow Industry Drive to serve the needs of business leaders for gaining deep insights and information. Jane Qin Medeiros, Senior Vice President of Global Customer Success at NewsCred will be heading a team of 40 former NewsCred employees, as a standalone business unit within Industry Drive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Hubspot

MAY 2, 2017

Conversion rate optimization (CRO) is a systematic approach to increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. Michael began his career in CRO in 2008 as a freelance consultant, learning and applying these tactics in a variety of industries and companies.

Traffic 65

Traffic Class Leads Lead 65

NetLine

JULY 13, 2020

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here? When COVID-19 hit the U.S.,

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. By looking at what you’ve already published. Interestingly, only 21% feel that their strategies are successful. Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Martech Advisor

NOVEMBER 22, 2019

It includes content publishing, tracking, and measuring. Automation includes tasks such as publishing content, scheduling future content posts, republishing popular content, curating trending content, and tracking the engagement on content posts. Content Publishing. Scheduling Posts. Automated Responses. Beware of time zones.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Out of all the information available out there, you need to filter the noise and provide value to your audience.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Parse.ly

NOVEMBER 3, 2021

Last week, Parse.ly ‘s CEO and co-founder, Sachin Kamdar gave a talk on the main stage at Adweek Elevate Publishing about building content that drives decisions, and creating stories that stick. That information has been very valuable to us as humans. Why content? It shouldn’t be surprising.

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” A 2008 Technorati study showed that the blog abandonment rate was over 90%! My blog posts take about an hour to research, write and publish.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. So, in the age of an information overload and short attention spans, how do you attract eyeballs and cultivate trust? Make the Audience the Hero: Let your customers tell their story.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. A dashboard lets users pick widgets to display selected information.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Aberdeen Group has published many studies related to marketing automation.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Buzz Marketing for Technology

JUNE 27, 2008

information management. information security. Publishing 2.0. Jun 26, 2008 0. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. Jun 25, 2008 0. Organise, streamline, inform, involve; 2.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

February 2008. April 2008. March 2008. February 2008. January 2008. Ill Do It My Way - The Mass Customization of Knowledge Work. on Tue 05 Feb 2008 07:09 PM PST | Permanent Link. Nevertheless, due to the nature of information and the paths along which it flows. This Month. Month Archive.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · What I wanted to draw any reader’s attention to is the work of a brilliant friend of mine, who has written and published a clear and concise exploration of the structure and dynamics of virtual, or network(ed) organizations that I think is seminal. E-Mail (Required, not published ).

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. In most cases, you need to add textual information such as copy, descriptions, and product data as well.

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Bannerflow

OCTOBER 12, 2018

However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. billion in 2008. It is fast to set-up, not overly complex to use, and easy to publish simple banner ads through but that’s it. Custom reporting and in-depth analysis. Knowing which tool to use is crucial.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? E-Mail (Required, not published ). Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Martech Advisor

SEPTEMBER 26, 2019

Statistics show that podcasting is here to stay, with a 15% increase in the number of listeners of monthly podcast between 2008 and 2018 and an 86% year over year increase in U.S. You can do this by providing exclusive content, such as additional information, content and interviews. podcast ad revenue in 2017. Crowdfunding.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Online Marketing Institute

JUNE 3, 2009

Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Marketing Insider Group

JUNE 24, 2013

In a recent study, the CMO Council found that two-thirds of both marketers and IT Executives now feel that Big Data can surface customer-centric business opportunities. In 2008, science historian Michael Shermer coined the word “patternicity”. The other half is understanding the emotive needs of our customer. More traffic?

Enterprise Management 100

Enterprise Management Work Management CMO Custom Publishing 100

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. What separates effective navigation from poor design?

Design 20

Design Marketing Websites CMS Development Best Practices 20