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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Actually acknowledging dynamic customer/buyer needs.

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in 2008.

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Content Goblins

Kevin Indig

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Nothing changes for the free version!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. We know there are millions of such apps for mobile devices on the Apple App Store and Google Play Store. Well, at least today. of total GDP.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

Using machine learning powered contextual analysis, publishers can get a more accurate picture of page content and are able to identify inaccurate classification, releasing inventory and increasing yield. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008.