B2B Marketing Directions

FEBRUARY 26, 2023

Nudge: The Final Edition by Richard Thaler and Cass Sunstein (Yale University Press, 2021) Source: Yale University Press The original edition of Nudge was published in 2008, and "nudging" soon became a popular behavior change/management tactic in both the public and the private sectors.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Kevin Indig

NOVEMBER 13, 2023

Shot : On November 1st, The Verge published 8,855 words about SEOs ruining the internet. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Most teams look only at search volume but not customer research anymore. From 2008 to 2018, US publisher revenue nosedived from $37.8b

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Contently

JANUARY 22, 2021

They also published a weekly roundup of five ways the world fought back , which included non-GE stories, and was my daily dose of optimism as I hunkered down in downtown Manhattan, clutching a bottle of hand sanitizer like it was the last Infinity Stone. .”

Storytelling 211

Storytelling Trends Ethics Content 211

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. This requires having the data that gives them a deep knowledge of their customers.

Curation 102

Curation Purchase Pricing Price 102

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. It took off. He even gave a speech at McDonald’s headquarter.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. In the late 1970's, psychologists Daniel Kahneman (who later won the Nobel Prize for economics) and Amos Tversky published several scientific papers that contradicted the rational view of human nature.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

chiefmartech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. Marketing departments are going to have tighter budgets and become much tougher customers when it comes to considering and negotiating martech purchases.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Individuals and brands can now publish content through multiple media channels, creating billions of new digital voices and an enormous rise in content creation. ” Seth Godin, Marketing at Seth Godin Productions.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

B2B Marketing Directions

JANUARY 9, 2022

In the late 1970's, psychologists Daniel Kahneman (who later won the Nobel Prize for economics) and Amos Tversky published several papers that challenged the rational view of human decision-making used by mainstream economists. What Your Customer Wants and Can't Tell You is divided into four parts.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be? The answer can make a huge difference in your sales and marketing results.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Webbiquity

OCTOBER 16, 2018

An influencer may, for example, be willing to do certain simple tasks—such as publishing a guest post or contributing a quote for an expert roundup—without charge but just for the mutual benefit of the relationship. The financial market meltdown in 2008 seemed like the final straw. But the story didn’t turn out that way.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Valasys

MARCH 11, 2020

The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns. The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

illumin

SEPTEMBER 25, 2023

The once famous MySpace was the ultimate spot for teens and young adults to gather online – ranking friends, publishing blogs, customizing profiles, and sharing photos and music. In 2007 to 2008 Twitter also introduced Promoted Tweets. This new platform was quickly followed by MySpace and LinkedIn in 2003.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Customer Experience Matrix

SEPTEMBER 29, 2015

Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. Turns out that shockingly little research has been published on the question of how many ads people actually receive.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Marketing Insider Group

SEPTEMBER 22, 2014

In today’s always-on, hyper-connected world, the only option for brands to connect with their audiences is to create, publish and share stories people love. ” And that was way back in 2008! Peter Drucker said “ The aim of marketing is to get and keep customers.” Makes the customers the hero.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. The future of marketing is extreme customer-centricity. This is more than a cliche.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

B2B Marketing Directions

OCTOBER 1, 2022

Many of the recently published articles have emphasized the importance of continuing to market and advertise during a recession. For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's. This line of reasoning isn't new.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Biznology

JANUARY 13, 2016

He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013).

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. For example, a PR person might only want to find journalists to pitch stories to, while a content marketer might want to make sure that the influencer has a blog to publish on. TweetReach. Request a demo and we will be happy to show you.

Tools 92

Tools Blogger Demographics Social Media 92

Tomorrow People

OCTOBER 24, 2017

As the company’s chief digital officer Bob Lord explains: “THINK Marketing looks a lot like a regular publishing site, but topics are rendered virtually. Explore engaging new ways of telling your brand story through content that will entertain and chime with your customer base. It all started in 2008, with the launch of GE Reports.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Publishing a quality blog requires time and effort. But ten years later, there are a lot of ways to spread your word and publish quality content online.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Heinz Marketing

APRIL 27, 2020

Better to create a strategic product marketing plan up front to ensure the development work (big and small) aligns strategically based on what your customers need. In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

ClickZ

NOVEMBER 25, 2019

Using machine learning powered contextual analysis, publishers can get a more accurate picture of page content and are able to identify inaccurate classification, releasing inventory and increasing yield. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Customer Experience Matrix

NOVEMBER 19, 2010

This is the first time I've seen published revenue figures for the company. The table below throws in a reasonable guess for 2008 as well. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ).

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Marketing News Tonight with Charles Head.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. When sales and marketing professionals face difficult situations, they tend to rise to the occasion and that’s exactly what our customers are doing. Impressive!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

6sense

AUGUST 26, 2021

Better to create a strategic product marketing plan up front to ensure the development work (big and small) aligns strategically based on what your customers need. In a downturn, provoke your customers: This Harvard Business School article (published after the 2008 downturn) has some great real-time lessons that “favor the bold”.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

NetLine

JULY 13, 2020

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here? When COVID-19 hit the U.S.,

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Martech Advisor

NOVEMBER 22, 2019

It includes content publishing, tracking, and measuring. Automation includes tasks such as publishing content, scheduling future content posts, republishing popular content, curating trending content, and tracking the engagement on content posts. Content Publishing. Scheduling Posts. Automated Responses. Beware of time zones.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. All of this functionality and these features mean a much better experience for the shopper, giving you the necessary tools to turn those shoppers into loyal customers.? . Magento has an incredibly wide range of technology partners that allow them to do more for their customers.

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

MAY 2, 2017

Conversion rate optimization (CRO) is a systematic approach to increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. Michael began his career in CRO in 2008 as a freelance consultant, learning and applying these tactics in a variety of industries and companies.

Traffic 65

Traffic Class Leads Lead 65

Valasys

FEBRUARY 20, 2023

Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008. Hootsuite’s social media management tool allows bulk scheduling, where one can upload multiple posts at the same time, as well as support customer management.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. Steemit is still in Beta, but it has attracted over 920,000 users who publish more than 1.5 Intellectsoft.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73